• Bookings that come from TTOOs and OTAs only share transactional data, and marketing data from guests is blocked most of the time.
• The data collected from direct bookings only includes the main guest on the booking, but not his or her companions.
• Data collection from reception staff is a manual and non-digitalised process. It is not efficient or automated and does not have the capacity to verify the data in real time, leading to capture rates that are much lower than expected.

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Due to the technology offered by Hotelinking, we are able to cross-reference the guest data obtained when making the reservation and that are in the Hotel’s PMS, with the data we obtain first-hand from the guest through the Captive Portal of our Social WiFi & Automation product.

In this way we enrich the establishment’s database with high quality information that will allow us to segment our marketing campaigns and help to disintermediate bookings.

• On average, more than 75% of your guests access the free Wi-Fi of your hotel.
• The configuration of a professional tool like Hotelinking will convert all Wi-Fi users into first-party, high-quality, and processable data.
• Eliminate manual tasks carried out by reception staff and ensure the implementation of a totally digitalised process. More secure and sustainable.
• Experience a minimum increase of 275% in the capture rate of first-party guest data from the first day of using Hotelinking.

• We are a multi brand and we adapt to almost any Wi-Fi infrastructure and hardware configuration.
• We are integrated with most PMS and Booking Engines in the market. You can see a list by clicking.
• In 99% of cases, implementation can be completed remotely and quickly.
• We do a test run before launching it.
• If new integration with the Wi-Fi hardware or PMS is needed, we will let you know in advance.

Hotelinking offers a set of proprietary tools that allow the hotelier to activate data in the segment of internal and external reputation management, obtaining a fundamental value from day one.

The guest receives an email to rate their satisfaction during their stay and can also add a comment to express any issue. If the score is lower than that established as a minimum score, an alert email will be automatically sent to the hotel with all the guest information, together with the comment and score.

• Prevent unfair comments on online reputation channels.
• Receive internal feedback and react in a timely manner.
• Set alarms to notify when rating drops below a certain score or rating.

During and after their stay, the guest receives a series of automated emails that may be a congratulatory message with a discount for their birthday, an email so that they can rate their stay on one of the main review sites depending on where they are from (TripAdvisor, Google Review, Holidaycheck, Yelp, Tophotel or Zoover), or in the case of repeat guests, they will receive a discount or special gift.

These types of surveys are designed for hotels to achieve their full potential. They can be personalised for hotels regardless of whether they belong to a chain.
You will be able to consult all the information in your own control panel and for chains you will also be able to obtain all the global information.

• Configure and enhance personalized post-stay feedback.
• Configurable in up to 7 languages.
• It allows the categorization of questions and different formats such as multiple choice.

Further information about our personalised surveys.

There is a huge potential for annual savings in commissions to non-direct channels, thanks to the ability to send targeted campaigns to to guests after their stay.
We are integrated with the most important Hotel CRM in the market: PUSHTech.

• Significant reduction of bounce rate, mainly due to the high quality of emails and very high level of deliverability >99%
• Large increase in conversion rate of campaigns/confirmed bookings.
• Superior and advanced targeting capabilities to increase the level of personalization of each campaign.
• Significant increase in repeat guest rate.
• Increase in capacity for booking disintermediation towards direct channels.

If you want to know all the secrets, download our featured e-book for free here.

Upselling during stay. We have developed a native integration with UpStay, so that this tool can automatically send upselling emails with personalized services and products to guests who have registered for Wi-Fi through Hotelinking.

• Reach more registered guests and offer them additional and complementary sales to increase revenue during their stay.
• Connect with your guests during their stay by email, offering them products and services in line with their interests.
• Automate a sales machine that will free up the valuable time of your reception staff.

Thanks to the strategic agreement and its native integration between Hotelinking and Sojern, the hotel industry will be able to count on a set of specialized tools to maximize digital marketing strategies focused 100% on first party data.

• Create highly personalised digital marketing campaigns.
• Increase conversion rates of your digital campaigns thanks to ultra-personalisation.
• Reach a much broader audience and, as a result, increaseyour direct bookings and revenue.
• Omnichannel digital marketing campaigns will increase your probability of capturing direct bookings.
• Direct export of first party data generated by Hotelinking to Sojern’s advanced audience technology systems.