Contact details aren\u2019t an exception to this rule, with it being particularly true for the most basic and necessary of all details: your customer\u2019s email address.<\/p>\r\n\r\n\r\n\r\n
Therefore,\r\nwhile email verification<\/strong> might feel like a problem from the last decade,\r\nit is common to find alarmingly high bounce rates in marketing email campaigns,\r\nas well as other factors.<\/p>\r\n\r\n\r\n\r\n It\u2019s\r\ntrue that verifying your contacts\u2019 email addresses<\/strong> is an absolute\r\nrequirement in ensuring that your emails reach their intended recipients.\r\nFirstly, your direct marketing communications are reliant on them. These\r\ncommunications can be particularly useful in your awareness-raising and brand\r\nloyalty strategies, amongst others.<\/p>\r\n\r\n\r\n\r\n Secondly,\r\nthe only way of ensuring that you are offering a top-class service to your\r\ncustomer is by using up-to-date and accurate contact information. Otherwise,\r\nnot only will your email marketing campaigns suffer, but your customer\r\nrelationship management (CRM), and all strategies that depend on it, will also\r\nbe negatively affected.<\/p>\r\n\r\n\r\n\r\n Keeping\r\na contact data base in which the email field is free of spelling errors and\r\nfictious or temporary email addresses<\/strong> will improve the delivery capacity of\r\nyour campaigns, reducing the \u2018hard bounce\u2019 rate.<\/p>\r\n\r\n\r\n\r\n As\r\nyou\u2019re well aware, a \u2018bounce\u2019 is an error that occurs when your email cannot be\r\ndelivered to its intended recipient. The \u2018hard bounce\u2019 is one of the main\r\nerrors that can be avoided by verifying your contacts\u2019 email addresses. This\r\nwill allow you to obtain realistic statistics about the performance of your\r\ncampaigns. <\/p>\r\n\r\n\r\n\r\n High\r\nbounce rates are one of the biggest warning signs that your contact list is\r\nnot up-to-date<\/strong>. Also, your recipients\u2019 email delivery services might flag a\r\npotentially purchased contact list, increasing the risk of being penalised for\r\nbad practice.<\/p>\r\n\r\n\r\n\r\n Being\r\nperfectly honest, incorrect email addresses in your CRM aren\u2019t of much use at\r\nall, as they can\u2019t be used to carry out direct marketing campaigns which help\r\nto improve the relationship of your hotel\/chain with your contacts and to\r\nincrease direct sales. These contacts do nothing more than bloat your CRM, and\r\noften unnecessarily increase the software fee.<\/p>\r\n\r\n\r\n\r\n While\r\nthe performance of a quarterly \u201ccleaning\u201d of your contact list\u2014identifying and\r\nsubsequently deleting obsolete email addresses before carrying out a direct\r\nmarketing campaign\u2014has been one of the most popular practices to date, this is\r\nan arduous task that can be avoided thanks to email verification.<\/p>\r\n\r\n\r\n\r\n You\r\nshould consider this process as a safety measure that allows you to meet your\r\nemail marketing and CRM marketing objectives, even with the implementation of\r\nthe latest GDPR regulations. If you\u2019re still not convinced, email verification\r\nalso has various benefits for your tourism business.<\/p>\r\n\r\n\r\n\r\n Luckily, there are various email verification providers on the market that allow you to clean up your contact database<\/strong>, ensuring that your contact lists will remain up-to-date. <\/p>\r\n\r\n\r\n\r\n On one hand, certain platforms offer a filtration\r\nsystem that rejects emails from obsolete servers. On the other, the address\r\nauto-complete feature with real-time automatic verification also improves the\r\nuser\u2019s experience on your website.<\/p>\r\n\r\n\r\n\r\nWhat are the problems of unverified email addresses?<\/strong><\/strong><\/h2>\r\n\r\n\r\n\r\n
So, what are the benefits of email verification?<\/strong><\/strong><\/h2>\r\n\r\n\r\n\r\n
But, what should\r\nyou do to ensure that the details remain verified?<\/strong><\/strong><\/h2>\r\n\r\n\r\n\r\n