Contact details aren\u2019t an exception to this rule, with it being particularly true for the most basic and necessary of all details: your customer\u2019s email address.<\/p>\r\n\r\n\r\n\r\n
Therefore, while email verification<\/strong> might feel like a problem from the last decade, it is common to find alarmingly high bounce rates in marketing email campaigns, as well as other factors.<\/p>\r\n\r\n\r\n\r\n It\u2019s true that verifying your contacts\u2019 email addresses<\/strong> is an absolute requirement in ensuring that your emails reach their intended recipients. Firstly, your direct marketing communications are reliant on them. These communications can be particularly useful in your awareness-raising and brand loyalty strategies, amongst others.<\/p>\r\n\r\n\r\n\r\n Secondly, the only way of ensuring that you are offering a top-class service to your customer is by using up-to-date and accurate contact information. Otherwise, not only will your email marketing campaigns suffer, but your customer relationship management (CRM), and all strategies that depend on it, will also be negatively affected.<\/p>\r\n\r\n\r\n\r\n Keeping a contact data base in which the email field is free of spelling errors and fictious or temporary email addresses<\/strong> will improve the delivery capacity of your campaigns, reducing the \u2018hard bounce\u2019 rate.<\/p>\r\n\r\n\r\n\r\n As you\u2019re well aware, a \u2018bounce\u2019 is an error that occurs when your email cannot be delivered to its intended recipient. The \u2018hard bounce\u2019 is one of the main errors that can be avoided by verifying your contacts\u2019 email addresses. This will allow you to obtain realistic statistics about the performance of your campaigns.<\/p>\r\n\r\n\r\n\r\n High bounce rates are one of the biggest warning signs that your contact list is not up-to-date<\/strong>. Also, your recipients\u2019 email delivery services might flag a potentially purchased contact list, increasing the risk of being penalised for bad practice.<\/p>\r\n\r\n\r\n\r\n Being perfectly honest, incorrect email addresses in your CRM aren\u2019t of much use at all, as they can\u2019t be used to carry out direct marketing campaigns which help to improve the relationship of your hotel\/chain with your contacts and to increase direct sales. These contacts do nothing more than bloat your CRM, and often unnecessarily increase the software fee.<\/p>\r\n\r\n\r\n\r\n While the performance of a quarterly \u201ccleaning\u201d of your contact list\u2014identifying and subsequently deleting obsolete email addresses before carrying out a direct marketing campaign\u2014has been one of the most popular practices to date, this is an arduous task that can be avoided thanks to email verification.<\/p>\r\n\r\n\r\n\r\n You should consider this process as a safety measure that allows you to meet your email marketing and CRM marketing objectives, even with the implementation of the latest GDPR regulations. If you\u2019re still not convinced, email verification also has various benefits for your tourism business.<\/p>\r\n\r\n\r\n\r\n Luckily, there are various email verification providers on the market that allow you to clean up your contact database<\/strong>, ensuring that your contact lists will remain up-to-date.<\/p>\r\n\r\n\r\n\r\n On one hand, certain platforms offer a filtration system that rejects emails from obsolete servers. On the other, the address auto-complete feature with real-time automatic verification also improves the user\u2019s experience on your website.<\/p>\r\n\r\n\r\n\r\nWhat are the problems of unverified email addresses?<\/strong><\/h2>\r\n\r\n\r\n\r\n
So, what are the benefits of email verification?<\/strong><\/h2>\r\n\r\n\r\n\r\n
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But, what should you do to ensure that the details remain verified?<\/strong><\/h2>\r\n\r\n\r\n\r\n