{"id":3214,"date":"2020-03-26T09:01:09","date_gmt":"2020-03-26T08:01:09","guid":{"rendered":"https:\/\/www.hotelinking.com\/en\/?p=3214"},"modified":"2026-03-11T09:15:12","modified_gmt":"2026-03-11T08:15:12","slug":"tripadvisor-how-to-improve-reputation","status":"publish","type":"post","link":"https:\/\/www.hotelinking.com\/en\/blog\/guestmaker\/tripadvisor-how-to-improve-reputation\/","title":{"rendered":"Analysing Tripadvisor: how to improve reputation and visibility in the ranking"},"content":{"rendered":"\r\n

You only have to note the conclusions of some studies, such as the one performed by Tripadvisor in partnership with Ipsos MORI, revealing that <\/a>72% of tourists value the opinion of other users before travelling.<\/a> <\/strong>The same study highlights that when it comes to accommodation, the figure is higher: four out of every five travellers read comments before booking<\/strong> and more than half of those taking part in the survey declare that they would never book a hotel with no opinions. <\/p>\r\n\r\n\r\n\r\n

The purchasing cycle of travellers is complex: they constantly receive ideas and information from many sources that range from social media to comments by friends. It is during that search stage in the purchasing cycle when an accommodation has the best opportunity to draw the attention of travellers <\/strong>and to stand out from its competitors, making it to their list of preferences. Furthermore, it has to be considered that the search process may take travellers up to 89, browsing an average of 182 websites(*); hence it can be very difficult to have visibility during this critical period. <\/p>\r\n\r\n\r\n\r\n

The same study also shows the undeniable influence that TripAdvisor has on the purchasing decision when it comes to trips, regardless of the channel through which the purchase is finally made. <\/strong>Thus, the study shows that 74% of bookings generated through the hotel\u2019s website have been initiated on TripAdvisor. And the same thing happens to 67% of bookings made through OTAs. <\/p>\r\n\r\n\r\n\r\n

Why is it important to improve visibility? <\/strong><\/h2>\r\n\r\n\r\n\r\n

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As we have seen, opinions by travellers are a key factor that impact the search stage and subsequent decision making because they provide a broader perspective and, a priori, more honest and real of the hotel. Travellers trust comments as much as personal recommendations.<\/a><\/strong><\/p>\r\n\r\n\r\n\r\n

However, in addition to adding credibility to a property and helping it to stand out versus its competitors, getting opinions and improving the presence on TripAdvisor\u2019s search results pages also has a direct impact on the hotel\u2019s revenue.    <\/strong><\/p>\r\n\r\n\r\n\r\n

Some studies (**) conclude that if a hotel\u2019s average score on Tripadvisor improves by 10%, the expected number of reservations can increase by 9% (Europe) and up to 15% (APAC), highlighting that properties in a higher position have a more significant potential to generate more revenue<\/strong> since by having a higher demand, they can afford to raise rates.  <\/p>\r\n\r\n\r\n\r\n

This means\r\nthat a good reputation is closely related to indicators such as average\r\noccupation, ADR or RevPAR. <\/p>\r\n\r\n\r\n\r\n

How to\r\nimprove your Tripadvisor ranking<\/strong><\/h2>\r\n\r\n\r\n\r\n
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At this point, and now that we know that getting a good position in the results ranking is crucial because it has a direct effect on the hotel\u2019s benefit, the question is obvious: what do we need to do to improve our ranking? First of all,  we need to understand how their algorithm works<\/a> and the parameters<\/strong> on which their index is based:<\/p>\r\n\r\n\r\n\r\n