Palma, Spain – April 16, 2024<\/p>\r\n\r\n\r\n\r\n
Hotellinking has announced a partnership with Sojern<\/a>, the leading digital marketing platform built for travel.\u00a0<\/p>\r\n\r\n\r\n\r\n Manel L\u00f3pez, Head of Sales at Hotelinking<\/strong> comments:<\/p>\r\n\r\n\r\n\r\n \u201cOur goal from day one as a company has been to help hotels connect directly and efficiently with their guests, during and post-stay. Hotelinking <\/strong>enables hoteliers to bridge the invisible wall that exists intrinsically in the hotel industry, where most guests have placed their bookings through commission based channels and who rarely share their marketing and contact details with the hotel. I personally see this partnership between Sojern <\/strong>and Hotelinking <\/strong>as a great opportunity for hoteliers to enhance their direct guest communications and digital campaigns, boosting better results and higher returns on investment. Suddenly, being able to target a much larger audience of hotel guests, with richer and higher quality data, will eventually bring more success instantly. Sojern <\/strong>and Hotelinking<\/strong>\u2019s partnership is not just a strategic alliance, it also reflects the achievement of a significant milestone to reshape the hotel industry landscape towards continuous innovation.<\/em>\u201d<\/p>\r\n\r\n\r\n\r\n \u201cAs Google looks to phase out third-party cookies in Chrome in the second half of 2024, prioritizing a first-party data strategy is more important than ever<\/em>,\u201d said Jesus Ramirez, Sales Director at Sojern<\/strong>. \u201cOur collaboration with Hotelinking<\/strong> and their expertise in acquiring, educating, and engaging with hoteliers to utilize their clients’ first-party data will enhance Sojern<\/strong>‘s ability to bolster digital marketing campaigns and targeting capabilities in a cookieless era. This will lead to improved conversion rates, revenue, and a higher share of direct bookings for our hotel clients.\u201d<\/p>\r\n\r\n\r\n\r\n