{"id":9326,"date":"2019-06-10T13:42:57","date_gmt":"2019-06-10T11:42:57","guid":{"rendered":"https:\/\/www.hotelinking.com\/en\/?p=958"},"modified":"2025-10-19T10:14:57","modified_gmt":"2025-10-19T08:14:57","slug":"hotel-data-to-generate-impact-hotel-brand","status":"publish","type":"post","link":"https:\/\/www.hotelinking.com\/en\/blog\/hotel-marketing\/hotel-data-to-generate-impact-hotel-brand\/","title":{"rendered":"How to use Hotel Data to generate a more significant impact of your hotel brand"},"content":{"rendered":"\r\n

Why is it so important\r\nto have an impact on guest satisfaction?<\/strong><\/h2>\r\n\r\n\r\n\r\n

Nowadays,\r\nguest satisfaction during and after their stay is more important since it\r\ndirectly affects the reputation of the property.<\/p>\r\n\r\n\r\n\r\n

Guests share\r\ntheir experiences and impressions of the hotels where they stay on several\r\nonline portals such as TripAdvisor, Booking, TopHotels, etc. and a great number\r\nof people visit these portals before deciding on where to stay.<\/p>\r\n\r\n\r\n\r\n

Portals such\r\nas TripAdvisor give a lot of importance to the constant flow of opinions to\r\nevaluate the properties and place them in their rankings. These portals have\r\nsuch an influence that it has been proved that a ranking change on TripAdvisor\r\nimpacts in 10 or more percentage points in terms of reducing or increasing\r\nsales.<\/p>\r\n\r\n\r\n\r\n

Due to this\r\ncurrent situation, the publication of negative comments from guests has become\r\na true challenge for hotels. Although hotel managers can solve some problems on\r\nthe spot, there may be unfair negative comments that do not reflect the real\r\nreputation of the hotel.<\/p>\r\n\r\n\r\n\r\n

Is it\r\npossible to reduce the number of negative comments on reputation portals? Hotel\r\nData enables an ideal option for this situation, creating an internal hotel satisfaction measuring system<\/strong>.<\/p>\r\n\r\n\r\n\r\n

This system\r\nconsists of sending an e-mail to guests once they have connected to the hotel wifi\r\nand after their details have been compiled. This communication will suggest the\r\nguest to evaluate their satisfaction on a scale from 0 to 10 as well as to add\r\na comment. By doing so, it will increase the possibilities of solving the\r\nproblems that have originated the negative comments and to drastically reduce\r\nthe number of the same on online portals.<\/p>\r\n\r\n\r\n\r\n

An immediate response to guests\u2019 needs represents an improvement of communication and the improvement of global guest satisfaction even before they leave the hotel.<\/strong><\/em><\/p>\r\n\r\n\r\n\r\n

An additional advantage\r\nof surveys during the stay is a more in-depth monitoring of satisfaction, and\r\nyou can use hotel Data to automate post-stay reminders so that guests can\r\nevaluate their experience on opinion portals.<\/p>\r\n\r\n\r\n\r\n

By asking them for their opinion about the service received, a feeling of differentiation is fostered, you show that you care about them and they will relate to your brand, having a positive impact on their perception.<\/p>\r\n\r\n\r\n\r\n

<\/p>\r\n\r\n\r\n\r\n

\"\"<\/figure>\r\n\r\n\r\n\r\n

<\/p>\r\n\r\n\r\n\r\n

Helps your hotel brand to go viral on social media<\/strong><\/h2>\r\n\r\n\r\n\r\n

Your presence on social\r\nmedia can also cause a significant impact on the opinion of your guests. Every\r\nday, travellers share anecdotes of their holidays on their profiles naturally\r\nand spontaneously. By doing so, many times guests do not provide information on\r\nthe hotel brand. Is there a possibility to manage to impact these publications\r\nso that more publications about the hotel are posted? <\/p>\r\n\r\n\r\n\r\n

Obtaining the guest\u2019s\r\ndetails after they connect to the hotel wifi can also enable an automated process for the guest to share a\r\npost on Facebook. <\/strong>This process can help an average hotel with around 100\r\nrooms to reach a 40 % monthly publication ratio. As benefits for your hotel\r\nbrand, it would increase the number of impressions of your brand on Facebook\r\nwhile also increasing the generation of clicks to your property\u2019s website and\r\nthe increase of potential future hotel guests. <\/p>\r\n\r\n\r\n\r\n

And what if guests are\r\nnot aware of your hotel brand? <\/strong><\/h2>\r\n\r\n\r\n\r\n

Brand awareness poses a\r\nmore manageable challenge for big brands, but with so many properties and\r\ngroups in the hotel industry, the challenge is more significant. Especially for\r\nproperties that have a brand that differs from the brand of the group they\r\nbelong to. <\/p>\r\n\r\n\r\n\r\n

To create awareness of\r\nyour hotel brand, it is essential that you communicate with guests from the\r\nvery beginning so that they get used to receiving communications from your\r\nproperty. This is possible through the generation\r\nof Hotel Data, <\/strong>which enables to communicate\r\nat the right time, <\/strong>and with personalised\r\ne-mails for your guests. <\/strong>Based on your guests\u2019 details you can prepare\r\nwelcome gift communications to announce activities in the hotel, congratulate\r\nthem on important occasions such as birthdays and, as we previously mentioned,\r\nto suggest them to share their degree of satisfaction with the hotel, among\r\nother things. <\/p>\r\n\r\n\r\n\r\n

In this way, you would build a relationship of trust between your brand and your guests that would make your guests expect to receive communications about your hotel and start making them aware of your brand. <\/em><\/strong><\/p>\r\n\r\n\r\n\r\n

For this reason, it is essential\r\nto send the right emails based on your guests\u2019 contact details.<\/p>\r\n","protected":false},"excerpt":{"rendered":"

Among other advantages, compiling your guests\u2019 details can help you to create and maintain their relationship with your hotel brand. Whether to improve the relationship with guests who have stayed in your hotel in the past or even in-house guests, Hotel Data can help you to generate a bigger impact of your hotel brand on your consumers. <\/p>\n","protected":false},"author":3,"featured_media":7053,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[17],"tags":[23,39,28],"class_list":["post-9326","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hotel-marketing","tag-branding","tag-hotel-brand","tag-hotel-data"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.hotelinking.com\/en\/wp-json\/wp\/v2\/posts\/9326","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.hotelinking.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.hotelinking.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.hotelinking.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hotelinking.com\/en\/wp-json\/wp\/v2\/comments?post=9326"}],"version-history":[{"count":1,"href":"https:\/\/www.hotelinking.com\/en\/wp-json\/wp\/v2\/posts\/9326\/revisions"}],"predecessor-version":[{"id":13383,"href":"https:\/\/www.hotelinking.com\/en\/wp-json\/wp\/v2\/posts\/9326\/revisions\/13383"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.hotelinking.com\/en\/wp-json\/wp\/v2\/media\/7053"}],"wp:attachment":[{"href":"https:\/\/www.hotelinking.com\/en\/wp-json\/wp\/v2\/media?parent=9326"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.hotelinking.com\/en\/wp-json\/wp\/v2\/categories?post=9326"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.hotelinking.com\/en\/wp-json\/wp\/v2\/tags?post=9326"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}