Marketing Cloud Captive Portal for Hotel Groups
Generate high-quality guest databases effortlessly and level up the potential for targeted email marketing, resulting in a boost of direct bookings and strengthening the loyalty of your hotel’s customers.
Marketing department
Hotelinking’s state-of-the-art WiFi captive portal is a game changer for hotel groups, capturing at least 70% of hotel guests, including companions of the booking principal.
This ensures that each WiFi connection creates a detailed guest data profile. More than just fast data capture, Hotelinking guarantees the collection of high-quality guest information, verified in real-time through its powerful algorithms.
The portal seamlessly integrates with Property Management Systems (PMS) in real time, enriching guest profiles with essential PMS data.
The result is a robust guest database that is automatically and instantly integrated into leading CRMs.
This powerful combination ensures that hotel groups not only collect actionable data but also use it to drive personalized marketing, build guest loyalty, and boost direct bookings.
Hotelinking’s solution stands out in the hospitality industry, transforming guest engagement and operational efficiency by eliminating manual data entry and ensuring GDPR compliance from the first connection.
Functionalities focused on improving your hotel brand image
Hotelinking’s real-time email verification filters out invalid addresses, improving email deliverability and engagement. With a 99% deliverability rate, your campaigns will reach high-quality contacts, enhancing marketing ROI.
Hotelinking integrates with your Property Management System (PMS) in real-time, automating the capture of guest data during WiFi login. This ensures accurate data collection without manual input, enriching your CRM for targeted email marketing campaigns.
Hotelinking syncs guest data with your CRM in real-time, keeping guest consent, unsubscribed status, and PMS-enriched data up to date. This ensures high-quality marketing data and compliance across all systems.
Hotelinking’s captive portal is compatible with any WiFi infrastructure, including Mikrotik, Cisco Meraki, and Ruckus, ensuring smooth deployment and operation without the need for on-site engineering.
Fix Issues Fast and Keep Reviews Glowing. Proactively addresses guest dissatisfaction during their stay with automated surveys that ensure issues are resolved before they escalate into negative reviews.
Turn happy guests into 5-Star reviews. Automatically requests post-stay feedback, ensuring a steady flow of positive reviews that enhance your hotel’s online rankings and visibility.
Capture meaningful, detailed data from your guests with surveys that are sent with the highest precision based on checkout dates to ensure timely, relevant feedback.
Thanks to the seamless integration of our Wi-Fi with the CRM, we have finally eliminated manual data collection, saving time for our staff and improving data quality by 99%.
Aitana Ferrando CRM Manager - Port Hotels
With Hotelinking’s solution, we have reduced our OTA commissions by driving more direct bookings through personalized offers sent to verified guests.
Fabián Rachim Head of On-line Marketing - BLUESEA
Hotelinking’s captive portal integrates seamlessly with your existing systems, ensuring a smooth flow of data and minimal disruption to your operations:
Hotelinking’s captive portal captures an extensive range of guest data, ensuring accuracy and depth, especially when integrated with a Property Management System (PMS). This data is not only verified but also enriched with valuable booking-related insights before being sent to your CRM.
When integrated with a PMS, Hotelinking’s captive portal collects:
Hotelinking’s captive portal employs real-time email verification to ensure that only valid, high-quality email addresses are added to your guest database. This feature is crucial for maintaining the integrity of your marketing campaigns and ensuring effective communication with guests.
This real-time verification is part of Hotelinking’s broader strategy to deliver actionable, high-quality guest data while maintaining a seamless login experience for guests. By combining robust data collection with automated validation, your marketing campaigns and CRM integrations become significantly more effective.
Conventional WiFi captive portals frequently do not adequately meet the specific requirements and operational difficulties faced by hotels, resulting in notable problems with user experience and operational effectiveness.
Common concerns encompass the absence of the portal upon guest arrival, the necessity for multiple logins, security alerts, and particular challenges related to device compatibility, particularly with iPhones. These kinds of events can cause frustration among visitors, leading to a decrease in their overall happiness and potentially harming the hotel’s reputation.
Furthermore, the absence of connection between these portals and crucial hotel administration systems, such as Property Management Systems (PMS) and Customer Relationship Management (CRM) tools, adds further complexity to the problem. This disconnection results in the loss of valuable visitor data, which is essential for effective marketing strategies and providing individualized guest experiences, and it is not being adequately recorded or exploited.
This lack of efficiency not only obstructs adherence to requirements such as the GDPR but also restricts the efficacy of loyalty programs and marketing initiatives designed to increase direct reservations and improve the guest experience.
Upon analysis, it becomes evident that numerous conventional captive portals lack a comprehensive comprehension of the distinct demands of the hotel industry. Frequently, they do not possess the essential attributes and integrations that could optimize operations and improve visitor encounters. Failure to address this issue can result in heightened operational challenges and the loss of valuable chances for hotels to effectively utilize guest data for strategic purposes.
To address these difficulties peculiar to the sector, solutions like Hotelinking have been created to provide more than just standard WiFi connectivity. Hotelinking directly tackles these fundamental challenges by creating a captive portal tailored particularly for hotels.
It guarantees effortless incorporation with PMS and CRM systems, enabling automatic data acquisition and synchronization. The integration is essential for preserving precise visitor profiles, automating tailored communication, and guaranteeing adherence to data protection regulations.
Hotelinking’s approach takes into account the specific hardware and software requirements of hotels. Hotels derive greater advantages from customized software solutions that are in line with their marketing and loyalty objectives, as opposed to other industries that may necessitate more advanced WiFi networks.
This strategic alignment not only enhances operational efficiency but also has a beneficial impact on the hotel’s balance sheet by improving direct bookings and guest loyalty through more focused and efficient marketing initiatives.
Ultimately, the deficiencies of existing WiFi captive portals in the hospitality sector arise from a dearth of industry-specific functionalities and interfaces. The efficacy of alternative solutions such as Hotelinking demonstrates the need for creating technology with a comprehensive comprehension of industry peculiarities.
Hoteliers must carefully select a captive portal solution that is properly tailored to their needs in order to improve visitor pleasure, streamline data administration, and enhance marketing effectiveness.
Absolutely, and here’s why:
Many hotels are familiar with the common issue of iOS devices encountering difficulties while trying to connect through a hotel’s captive portal. Guests frequently encounter problems with their iPhone, either because it does not display the captive portal or because it warns them about insecure connections. This understandably causes aggravation and prompts them to seek assistance at the reception. This problem not only causes trouble for visitors but also has a detrimental effect on the hotel’s internet reputation and guest satisfaction ratings.
Hotelinking acknowledges that a substantial percentage of hotel patrons, ranging from 60% to 80% depending on the hotel’s classification, utilize iOS devices to access the hotel’s WiFi network. Due to the importance of this matter, we have specifically designed our captive gateway to be completely compatible with iOS devices. Despite the common belief that captive portals have intrinsic difficulties with Apple’s platform, our technology has successfully disproven this notion. Our technology has been effectively deployed in numerous hotels, guaranteeing a smooth connectivity experience for visitors utilizing iPhones and other iOS devices.
In order to mitigate the security alarms that frequently discourage iPhone users from connecting, we have implemented improvements that guarantee these notifications do not interrupt the user’s experience. In addition, we have foreseen the potential for intermittent problems and have developed a proactive resolution. In order to minimize any inconvenience to guests and limit the need for interactions at the front desk, we prominently display a QR code for their use. Visitors can effortlessly scan this QR code to establish an immediate connection, avoiding any possible obstacles in accessing the WiFi network.
By implementing these innovative solutions, Hotelinking has successfully resolved a prevalent connectivity problem while simultaneously improving the overall guest experience. This guarantees that all guests, regardless of the device they utilize, may effortlessly connect to fast, secure, and dependable WiFi. We can confirm that our solution is very compatible with iOS devices, ensuring the preservation of your hotel’s reputation and the delight of your guests.
There’s a common misconception among hotel leaders that guests dislike WiFi captive portals. This belief often stems from personal biases, particularly among frequent business travelers who find logging in inconvenient. However, data and guest behavior tell a different story.
Guests are not frustrated by being asked to enter their email to access WiFi. What truly frustrates them is poor internet connectivity—weak signals, slow speeds, or unreliable access points. When the WiFi infrastructure is robust and well-maintained, guests are accustomed to using simple email verification to log in, much like they do in public places like airports and coffee shops.
A well-implemented captive portal not only provides seamless WiFi access but also captures valuable guest data for personalized marketing and post-stay communications. This creates opportunities to send targeted offers, such as discounts or exclusive rewards, which many guests appreciate and respond positively to.
Additionally, modern captive portals often remember devices, ensuring that guests only need to log in once during their stay, enhancing convenience and satisfaction. When done right, a captive portal becomes an asset to the guest experience, increasing loyalty and driving repeat bookings.
The real missed opportunity lies in avoiding a captive portal, as it limits the ability to build a high-quality guest database and capitalize on meaningful guest engagement.
Hotelinking ensures long-term reliability through robust maintenance and support services:
The captive portal offers a wide range of customization features to enhance branding and guest interaction:
Hotelinking’s solution prioritizes compliance and security to protect guest data and build trust:
