Category: Interviews
Jordi Sastre from RD Optimize, hotel marketing expert: “The foundation for a robust distribution industry is direct selling”
The founder of RD Optimise, Jordi Sastre, has a wealth of experience in hotel distribution, direct sales development, revenue management, and digital marketing from his time working as Head of Direct Sales, eCommerce, and Marketing at organisations like Barceló Hotels & Resorts, PortBlue Hotels, Logitravel, and Baleària.
Rafel Crespí Cladera (UIB and Cátedra Banca March de la Empresa Familiar): “Hotel companies have a large amount of information that can generate a lot of added value when managed properly.”
Rafel Crespí Cladera is Business Administration Professor at the UIB and Manager at Cátedra Banca March de la Empresa Familiar.
Antoni Riera (Impulsa Balears): “Circular economy eliminates many of the value leaks that exist in hotels.”
Antoni Riera is Professor of Applied Economics at the Universitat de les Illes Balears and Director of the Impulsa Balears Foundation, whose mission is to raise the stakes in the circularity as a way of progress and prosperity.
Òscar Casanovas (CETT-UB): “One of the main challenges for the sector is to naturally incorporate digitalisation without renouncing the capital importance of the human factor in relationships”.
Òscar Casanovas Ibáñez is academic director of the Bachelor’s Degree in Tourism and lecturer in Tourism Law and Policy at the CETT-UB.
Tomeu Fiol (Hotelinking): “The tourism industry must evolve and see its customers as allies when it comes to promoting its brand.”
Tomeu Fiol is Hotelinking CMO and creator of Turisme Petit, a portal specialised in family tourism in Majorca and other destinations.
Jimmy Pons: “NFTs are already totally viable real marketing cases.”
Jimmy Pons is one of Spain’s tourism industry’s leading applied innovation experts.