This is what stands out from other hotel brands. Include an automated email wishing your guests a happy birthday in your loyalty programme, and offer them a gift that can be redeemed on your corporate website.
100 % automated
Personalised greeting
Gift with promotional code
Configure the birthday greetings to send it in each guest’s language
When a guest registers via our WiFi data capture tool, it automatically captures the language that their device is set in. Later on, when it is time to send their birthday greeting, it will be sent in the language stored in the system.
Personalise birthday gifts
You can use the tool’s control panel to select a gift to accompany every birthday greeting. As Hotelinking is integrated with the main booking engines, the gift may be linked to a promotional code which can be redeemed on the website.
Boost direct sales by wishing your guests a happy birthday
In just one click, you can use the Hotelinking control panel to automate the birthday greetings email. Over the year, this will generate a continuous flow of new bookings that, when accompanied by a well-planned loyalty programme, may become returning guests.
As we can analyse in the data stored in Hotelinking, birthday greetings emails sent to clients represent 200 % more clicks than the remaining promotional campaigns.
Thanks to Hotelinking, each guest is sent a birthday greeting on their birthday, in their own language and with a gift that can be redeemed on the website. This communication can be completely personalised and, as the guest will not expect it, it will stand out. Your brand will make a good impression and you will stand out from the competition.
Hotel brands that stand out on the market are those that are able to personalise both the experience and the loyalty programme.
Analyse the level of interaction of the birthday greetings
The birthday greetings campaign is generally the campaign that receives the most guest interaction. The opening rate for this campaign among all our guests is 65 %.
Receive birthday notifications for guests currently staying in the hotel
It is possible to activate an internal alarm when the system detects that a guest who is currently in the hotel has recently had a birthday, or will do very soon. This way, the staff in the selected hotel will be notified of this in real time.
Divert reservations to the direct channel
By giving guests the option to redeem the gift on your website, you divert traffic away from other channels and send it towards your own booking engine. If you have integrated your engine with Hotelinking, you will be able to evaluate how much is saved in commissions.
Hotel Data is a powerful marketing strategy based on the data that you receive from your guests. Discover how to make the most of it in our book.