In today’s highly competitive hospitality industry, a comprehensive and high-quality guest database is crucial for driving direct bookings, enhancing guest loyalty, and maximizing revenue.
We examine how generating and activating enriched guest data via a captive portal can become the cornerstone of direct-booking growth in hotels. A vital requirement to optimise results, foster loyalty and strengthen the hotel’s own channel in a highly competitive market.
We analyze how a smart WiFi solution allows hotels to turn guest access into a strategic channel: capturing high-quality data, integrating with hotel systems, and effectively increasing direct bookings over commission-based channels.
Contactless solutions are an added value and a great opportunity to stand out since they have a lot to offer both to businesses and their customers.
There are increasingly more hotels using technologic systems or tools because they’ve become a much more decisive factor than price and the offer when it comes to improving the guest experience.
Capturing guest data is the strategy which best enables your hotel to get to know the target group and improve your services by adapting them to suit guest preferences.
