Tag: Database
The Power of High-Quality Guest Data in Hotel Revenue Growth
In the ever-changing realm of hospitality, hotels are constantly searching for inventive approaches to not only draw in but also to improve their experiences and stimulate revenue expansion. An essential element in attaining these goals is the efficient handling of guest data. Nevertheless, hotel owners frequently have difficulties in obtaining and utilizing top-notch guest information […]
Learning to foster loyalty: the importance of a good email marketing strategy for hotels
Digital technology has radically changed the hotel industry. Although trends certainly come and go, one tool that remains essential for building long-lasting relationships with your customers is the newsletter. Google’s announcement that third-party cookies will disappear has put the focus back on the direct collection of data (first-party data) and its consequent use when producing […]
Rafel Crespí Cladera (UIB and Cátedra Banca March de la Empresa Familiar): “Hotel companies have a large amount of information that can generate a lot of added value when managed properly.”
Rafel Crespí Cladera is Business Administration Professor at the UIB and Manager at Cátedra Banca March de la Empresa Familiar.
How to build a quality database for hotels.
The importance of a good database for hotels lies in having methods that enable their collection and subsequent processing safely and efficiently.
How to capture future traveller demand on your hotel web today
Understanding the current behavior of demand is key to develope a digital strategy with an eye toward the future.
Email marketing campaigns to draw the attention of customers who have forgotten about us
Email can be one of the most valuable marketing resources, especially for the hotel industry.