Email marketing is a crucial technique for the hotel sector. Among other reasons, because it is a direct marketing strategy that makes it possible to provide a key service to the guest, improve your brand awareness and to foster your current guests’ loyalty, promoting, especially, direct sales.
Nowadays, all sectors are going through a great revolution: data revolution.
We know that although marketing represents a significant investment, the return you obtain is well worth the initial effort.
CRM software is a crucial element that allows for effective communication and customer relationship management.
More and more, the goal of many hotel chains and independent hotels is to decrease how much they depend on OTAs and tour operators; in other words, improving their infrastructure in terms of direct sales strategies and tools that enable them to be more independent. Even though in some cases this means a substantial investment, the result is satisfactory, especially when they start having more direct reservations. But, which is the ideal combination to reach this goal?
As previously mentioned, a solid contact database is one of the most important assets for a hotel. Yet after the entry into force of the GDPR, hotel chains and independent hotels have seen their databases substantially reduced.
