Loyalty Sessions: Infinite Strategy ends its Spanish tour with great success

In the hotel world, customer loyalty is a fundamental and key issue for any property to be successful. For this reason, Hotelinking, PUSHTech, Roiback, ThinkIN and HiJiffy have organised this series of face-to-face workshops on loyalty in the hotel sector, exclusively for hoteliers.

Through a different, practical, fun and interactive format, we have reviewed different success stories with their protagonists and organised several workshops to discover the keys to the most effective loyalty strategies.

We show how the interaction of the different technologies in the reservation process facilitates and increases guest satisfaction and repeat ratios..

Objectives of the Loyalty Sessions

• Lead the way to create an effective loyalty strategy.
• Define the right loyalty strategies that can fit with the overall budget of any hotel or chain.
• Provide compelling arguments to support the priority and importance of loyalty strategies.
• And above all, discover which automations we can use to optimise our marketing campaigns to the maximum so that we invest as little time as possible in their implementation.

Tour 2023 in Spain

More than 200 hoteliers have been able to enjoy a different, innovative, creative and positive working environment during the tour that has already covered Mallorca, Gran Canaria, Tenerife and Benidorm.

Each of the events held with the priceless help of Felix Zambrano Fernández, a specialist in Employee & Customer Experience, who led the sessions and carried out various group dynamics to enable the participants to address their doubts and challenges when it comes to activating a loyalty programme with the aim of finding the best solutions.

Furthermore, hotel loyalty experts shared their experience and knowledge.

First Loyalty Sessions in Mallorca (14/12/2022):

During the first event, held in Mallorca, Juan Mª González, Chief Commercial Officer at PortBlue Hotel Group, explained how his chain’s “BeBlue” programme has become a sales and loyalty success. The importance of customer experience and how to improve it in order to build customer loyalty was also discussed.

Second Loyalty Sessions in Gran Canaria (22/03/2023):

At the Gran Canaria event, Mélanie Lebourgeois, Director of Sales & Marketing at SATOCAN Turismo, presented their loyalty strategy as a success story, highlighting how important Hotelinking is as a key tool for collecting customer data and integrating it with their PMS and PUSHTech.

Third Loyalty Sessions in Tenerife(23/03/2023):

In Tenerife, the success story presented by Alejandro Tugues Franceschi, Revenue Manager at Abama Resort Tenerife, highlighted the importance of a well-defined strategy and a team trained to implement it.

Fourth Loyalty Sessions in Benidorm (10/05/2023):

Finally, at the Benidorm event, Francisco Javier Garcia Cuenca, Vice President at Magic Costa Blanca Hotels & Resort, presented the success story of “Magic Amigos”, a loyalty programme that has managed to increase the number of direct bookings and improve the relationship with customers.

Successful first year of participation

All of us who took part in this innovative event agreed on how important it is for hoteliers to continue to share knowledge, collaborate and adapt to the changing demands of their customers.

Thanks to the group sessions, we have learned first-hand about the challenges that sometimes slow us down when it comes to dynamising our customer databases. There are many loyalty techniques, but with the right strategies, and especially with the right tools, we can maximise our sales and divert bookings to the direct channel.

We must not forget that the sector will keep evolving and therefore we must keep up to date with the new customer demands. Being close to the leading companies in their field is certainly a good option because they will help us to make our resources more profitable.

Loyalty Sessions is making its mark on the hospitality industry and is pushing hoteliers to reach new heights in their approach to customer loyalty. If you haven’t participated yet, don’t worry because we will be back in 2024.