David Ezquerro is Chief Revenue Officer of PUSHTech, a company that has a CRM and an automated marketing, sales and management platform, which allows acquiring, segmenting, retaining and helping customers, through communications via email, push, chat and SMS.

Do not neglect your website; invest time and effort in maintaining and improving it to get visitors to book.

Any hotel can create a system that fosters loyalty and rewards guests..

Hotelinking is integrated with Cendyn, so if you want to have a quality CRM for your hotel, this is the time.

Collecting and analysing guest feedback is key in any hotel’s decision-making process.

Criticism is inevitable, the important thing is to know how to manage it properly so that it impacts your business as little as possible.