There are many factors driving the switch from traditional hotel front desks to digital check-in and check-out solutions, including technological advancement, guest preferences, operational effectiveness, and financial considerations.

Hotelinking provides a seamless, end-to-end solution for check-in and check-out that aims to transform how hotel chains manage their guest experience.

To achieve long-term profitability and success in such a volatile and highly competitive industry as hospitality, it is essential to cultivate and nurture guest loyalty.

The partnership between Hotelinking and Sojern enhances direct guest communication and optimises digital campaigns in the hotel industry. Through smart use of owned data and advanced segmentation, hotels expand their reach and boost direct bookings.

We examine how generating and activating enriched guest data via a captive portal can become the cornerstone of direct-booking growth in hotels. A vital requirement to optimise results, foster loyalty and strengthen the hotel’s own channel in a highly competitive market.

We analyze how a smart WiFi solution allows hotels to turn guest access into a strategic channel: capturing high-quality data, integrating with hotel systems, and effectively increasing direct bookings over commission-based channels.