As previously mentioned, a solid contact database is one of the most important assets for a hotel. Yet after the entry into force of the GDPR, hotel chains and independent hotels have seen their databases substantially reduced.

Tomeu FiolCMO de Hotelinking

To make current hotel customers loyal and spread awareness for your hotel, you must also work with other marketing tools (and strategies).

Adrián Martorell PalauMarketing & Digital Transformation Specialist

An effective hotel email-marketing strategy combines smart segmentation, value-driven content and timely sends to build guest loyalty, drive direct bookings and optimise return on investment.

Adrián Martorell PalauMarketing & Digital Transformation Specialist

Creative ideas to attract more guests to your hotel’s website: engaging content creation, social-media campaigns, last-minute direct bookings and smart use of guest data for segmentation and acquisition activation.

Tomeu FiolCMO de Hotelinking

Social CRM is the strategy that includes your hotel’s social media accounts, networks where your customers and potential customers are.

Adrián Martorell PalauMarketing & Digital Transformation Specialist

The GDPR (General Data Protection Regulation) is a regulation that aims to strengthen and unify the data protection of EU citizens.

Tomeu FiolCMO de Hotelinking