MarketingAs previously mentioned, a solid contact database is one of the most important assets for a hotel. Yet after the entry into force of the GDPR, hotel chains and independent hotels have seen their databases substantially reduced.
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Hotel loyaltyTo make current hotel customers loyal and spread awareness for your hotel, you must also work with other marketing tools (and strategies).
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MarketingAn effective hotel email-marketing strategy combines smart segmentation, value-driven content and timely sends to build guest loyalty, drive direct bookings and optimise return on investment.
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MarketingCreative ideas to attract more guests to your hotel’s website: engaging content creation, social-media campaigns, last-minute direct bookings and smart use of guest data for segmentation and acquisition activation.
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MarketingSocial CRM is the strategy that includes your hotel’s social media accounts, networks where your customers and potential customers are.
Read more![[Whitepaper] What is GDPR? Know all about the General Data Protection Regulation.](/_next/image/?url=%2Fblog%2Fwhat-is-gdpr-know-all-about-the-general-data-protection-regulation%2F45GDPR.png&w=3840&q=75&dpl=dpl_79tm6wBj5dAfosbzo4ivD2dZU4Xc)
UpdatesThe GDPR (General Data Protection Regulation) is a regulation that aims to strengthen and unify the data protection of EU citizens.
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