Black Friday and Cyber Monday are two excellent days to boost sales.

Digital technology has radically changed the hotel industry. Although trends certainly come and go, one tool that remains essential for building long-lasting relationships with your customers is the newsletter.  Google’s announcement that third-party cookies will disappear has put the focus back on the direct collection of data (first-party data) and its consequent use when producing […]

A few years ago, this question would not have made much sense. Now, with the rise of OTT or streaming platforms (Netflix, HBO, Disney +, Amazon Prime…), there are increasingly more guests who want to continue enjoying their favourite TV shows or movies while staying in your hotel. A good selection of several international television […]

Many marketing professionals, including those in the hospitality industry, thought that the sky would fall in when Google announced that they were doing away with “Third Party Cookies”. Faced with this new scenario, the spotlight quickly shifted to “First Party Data.” This is an important change that will define future retargeting, social media, display, SEM […]

In the hotel world, customer loyalty is a fundamental and key issue for any property to be successful. For this reason, Hotelinking, PUSHTech, Roiback, ThinkIN and HiJiffy have organised this series of face-to-face workshops on loyalty in the hotel sector, exclusively for hoteliers. Through a different, practical, fun and interactive format, we have reviewed different […]

Rafel Crespí Cladera is Business Administration Professor at the UIB and Manager at Cátedra Banca March de la Empresa Familiar.