GuestMaker is Hotelinking's agentic, multichannel hotel CRM. Here we publish guides and analysis on CRM, guest data and loyalty. Discover the platform at guestmaker.ai.
GuestmakerBefore thinking about improving your loyalty programme, it’s worth knowing where it actually comes from: the booking engine, the PMS, a standalone loyalty platform, or the CRM. We look at the differences, what a strong programme should include, and how GuestMaker Loyalty solves it.
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GuestmakerMost of the traffic reaching a hotel website leaves without a trace. We explain what an anonymous visitor is, why it’s the missing piece in a first-party data strategy, and how a hotel CDP turns that behaviour into real campaigns and guest relationships.
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GuestmakerHotels collect bookings across multiple PMS platforms and channels, but rarely manage to unify them into a single guest profile. Here’s what a hotel CDP is, why it’s the missing piece next to your CRM, and what’s changing in the industry.
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GuestmakerAn omnichannel CRM enables hotels to connect data, channels and communications to build a more coherent relationship with the guest before, during and after the stay. We explain what it is, which channels it can integrate and why it is becoming a key part of hotel strategy.
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GuestmakerHotel CRM has stopped being a simple database and has become an AI-powered omnichannel environment. Integrated with PMS, booking engine, WhatsApp, chatbot, email marketing and call centre, it allows hotels to offer a more natural, personalised and connected experience throughout the entire guest journey.
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GuestmakerGuest satisfaction goes beyond service: it depends on when and how you collect their feedback. Discover how to improve it continuously and strategically.
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