Eliminating manual data entry
Accurate guest information translates into open rates of 50-60%, far exceeding typical benchmarks. Your marketing emails reach a more engaged audience, driving higher direct bookings.
guestMaker
Marketing department
Supercharge Your CRM for Max Sales Impact
Native integration with Fideltour, Cendyn, Salesforce or HubSpot to keep your guest data updated in real time.
Supercharge your hotel CRM to sell more
Real-time email verification algorithms to guarantee the precision and legitimacy of all collected data.
Accurate data enables individualized campaigns, which can transform occasional guests into loyal customers.
The advanced captive portal serves as a central point for gathering data, effortlessly merging with the hotel’s current infrastructure.
Hotelinking’s participation rates, circa 70%, indicate that guests are prepared to disclose personal data in return for free Wi-Fi connectivity.
Streamline Your CRM with Smart, Automated Guest Data Management
Real-time CRM import of guest data
Automatic updates for unsubscribed emails
CRM database enriched with key PMS data
100% email verification before CRM import
Built-in system for detecting duplicate guests
Marketing department
Are Your Guests Missing Out on Private Sales Campaigns Because They’re Not in Your CRM?
Private sales campaigns are one of the most powerful tools for driving repeat bookings and boosting guest loyalty. However, if your guest database isn’t complete or of high quality, you could be leaving valuable revenue on the table.
Build a Comprehensive Guest Database Effortlessly
Hotelinking’s Captive Portal solution ensures you capture guest details automatically every time they log into your Wi-Fi. This allows you to build a comprehensive database covering up to 100% of your guests, not just those who booked directly. Say goodbye to missing out on potential private sale participants and hello to a database that reaches nearly every guest who stays at your property.
Ensure Database Quality with Real-Time Verification
Capturing emails is just the first step; ensuring their accuracy is key. Hotelinking’s Captive Portal uses real-time email verification technology to filter out low-quality or invalid email addresses, ensuring your campaigns reach real, engaged guests. With a 99% deliverability rate, you’ll reduce bounce rates and avoid damaging your sender reputation, helping you maximize the impact of your private sales campaigns.
Turn Guest Data into Personalized, Targeted Campaigns
Hotelinking integrates seamlessly with the CRM, allowing to enrich guest profiles with valuable data collected during their stay—preferences, stay history, and more. This enables you to create personalized campaigns that speak directly to each guest, boosting engagement and driving repeat bookings during key periods like Black Friday. Tailored emails convert better, ensuring you get the most out of every campaign.
How Hotelinking’s Captive Portal Transforms Your Email Marketing Results
Email lists always up to date
With an automated and synchronized system, your deliverability rates can exceed 99%, ensuring your messages consistently reach their intended recipients.
Maximizing Email Marketing ROI
Achieve the highest ROI across your channels, surpassing paid search. Strengthen guest loyalty, lower reliance on OTAs, and increase direct bookings with every email campaign.
Seamless CRM Integration with Live Data Updates
Hotelinking integrates with top CRMs like Fideltour, Cendyn, Salesforce, and Hubspot, allowing real-time data migration with no delays. Our native API and web services ensure up-to-date records at all times.
Full Data Access with Our Powerful API Solutions
Hotelinking connects to the PMS during WiFi login to verify check-ins, enrich guest profiles with reservation data, and offers API access for easy IT integration.
Email Verification for Unmatched Deliverability
Hotelinking ensures email quality through a real-time algorithm during WiFi login, preventing invalid emails from entering the system and securing high deliverability rates for campaigns.
Secure Guest Consent with Automated GDPR Tracking
Hotelinking guarantees GDPR compliance, linking guest consent to CRM systems through its API, keeping records for future email campaigns and ensuring legal security for your hotel.
Want to supercharge your CRM with high-quality guest data?
Investing in a Wi-Fi captive portal with built-in real-time email verification is the first step. Our system can even score the quality of the email. If the email doesn’t meet a certain threshold of quality, it can be automatically rejected. This is where the art of balance comes in: setting the right email score threshold. Too strict, and you reject too many emails. Too lenient, and you let in poor-quality data. The secret sauce? Years of experience fine-tuning this balance to ensure you’re getting the best guest data possible without sacrificing guest satisfaction.
