guestMaker
Marketing Department
GuestMaker is an omnichannel hotel CRM that helps hotel chains and groups connect guest data with PMS, booking engines, email, WhatsApp, chatbots, loyalty programmes, apps and captive portals.
GuestMaker captures and enriches guest data before, during, and after each stay — empowering hotel groups to personalize communication, automate loyalty, and grow direct bookings.
Data Collected
Automations Triggered
Capture verified booking data before arrival to enable personalized pre-stay automations and reduce cancellations
Data Collected
Automations Triggered
Syncs real-time in-house data to reach all room occupants, not just booking leads
Data Collected
Automations Triggered
Drives repeat direct bookings and loyalty actions using complete post-stay data
Marketing department
GuestMaker CRM integrates natively with your PMS, booking engine, guest apps, Wi-Fi portals, chatbots, loyalty programs and review systems — turning disconnected tools into one seamless ecosystem of verified, actionable guest data.
Sync every reservation and guest profile directly from your PMS and booking engine in real time — ensuring accuracy across all properties without manual imports or spreadsheets.
Combine booking details, Wi-Fi logins, chatbot interactions, reviews, and loyalty data into a single, evolving profile that reflects each guest’s full journey — not just their reservation.
Connect any system through GuestMaker’s open API and webhooks framework — designed for hotels that need flexibility, scalability, and control for custom projects.
Multi-property architecture supports unlimited hotels, brands and users. Pay only for email volume, not contacts.
Integration layer ingests data from PMS, booking engines, guest apps, chatbots, surveys and captive portals.
Duplicate detection, field normalization and real-time email verification ensure actionable, compliant contacts.
Dynamic fields and unlimited segmentation deliver the right message to the right guest at the right time.
Trigger campaigns on bookings, check-ins, Wi-Fi connections, birthdays and completed stays automatically.
Built-in AI generates subject lines, copy and images, speeding up creation and improving quality.
Hotels rely on dozens of disconnected tools — PMS, booking engines, Wi-Fi portals, and guest apps — each holding partial guest data that never connects.
Generic CRMs can’t access or verify hotel-specific data, leaving profiles incomplete and communications sadly irrelevant.
Without an integration layer, teams waste hours reconciling spreadsheets and lose visibility into guest behavior before, during, and after each stay.
Unverified emails, missing context, and siloed systems turn personalization into guesswork — costing engagement, loyalty, and direct bookings.
Discover how GuestMaker CRM helps hotel groups centralize guest data, automate every stage of the stay, and unlock personalized communication at scale — all within a platform built exclusively for hospitality.
| GuestMaker CRM | Competitors | |
|---|---|---|
| Built for hospitality | Designed specifically for hotel operations, with native understanding of bookings, reservations, guests, and stays | Generic platforms adapted to hotels through custom setups |
| Data integration | Connects instantly with PMS, booking engines, captive portals, loyalty, chatbots and review systems — no need for custom development or project work | Requires custom or third-party integrations |
| Booking vs. Reservation model | Recognizes the difference between a booking (pre-stay) and a reservation (checked-in guest), enabling precise automation and analytics | Treats all guest data as static contacts |
| Stay-based automation | Build automation journeys for pre-stay, during-stay, and post-stay phases, driven directly by PMS/Booking engine events | Limited or generic trigger options |
| Automation flow editor | Visual, drag-and-drop automation builder included in every plan — no upgrades required | Often restricted to higher-tier plans |
| Data quality & verification | Real-time email validation, deduplication, and GDPR-safe profile merging built in | Basic or manual list cleaning |
| Fair, scalable pricing | Pricing adapts to real email sending volume — not number of rooms or database size — keeping growth sustainable as your data expands | Pricing tied to room count or contact limits |
| Ready-made integrations | All integrations belong to our hospitality data ecosystem — built once, maintained centrally, and shared across clients | Rebuilt for each project, increasing cost and delivery time |
GuestMaker CRM gives your marketing team everything they need to design campaigns, automate journeys, segment audiences, and analyze performance — all connected to real guest data from your PMS and booking engine.
Build stunning, on-brand emails in minutes using a visual drag-and-drop editor or advanced HTML mode. Generate content and images instantly with built-in AI assistance, personalize every element with ease, and keep each campaign perfectly aligned with your brand.
Set up event-driven workflows using an extensive range of triggers designed for hospitality. Automate pre-stay, in-stay, and post-stay communications that keep guests engaged with minimal effort — and let your marketing strategy run on autopilot.
Use AND/OR multi-step conditional segmentation to combine data from cardex, reservations, email engagement, and any integrated source. Build laser-focused segments that enable your most ambitious, data-driven marketing strategies.
Monitor performance across campaigns and automations with live dashboards and actionable metrics. Track detailed results, measure true revenue impact, and connect insights directly to your executive Power BI reports.
Build ultra-defined audiences using real guest data from your PMS, booking engine, and Captive Portal. Combine attributes, behaviors, and revenue insights to personalize communication and drive conversions.
Ultra-Precise Targeting
Higher Conversions
Automated Updates
Unlimited Segments
Real-time loyalty member data flowing from your booking engine directly into your CRM ready for segmentation, campaigns, and automations.
Your booking engine manages loyalty enrollment. Guestmaker CRM receives every new member instantly through our API. Profiles are created automatically with all loyalty attributes, from tier to enrollment date. No manual imports, no delays. The CRM is always in sync from day one.
Tier changes, stay counters, points, and any custom loyalty fields are updated automatically as your booking engine sends new data. Guestmaker CRM stores every update with full history, ensuring segmentation and targeting is always accurate. Your marketing team always works with the newest loyalty status.
Use loyalty attributes to create precise segments by tier, number of stays, booking frequency, or reward eligibility. Send exclusive offers, early access promotions, or benefit reminders to each member group. Automate ongoing loyalty journeys using Guestmaker’s flow editor to drive repeat direct bookings.
Guestmaker CRM lets you trigger automations based on any loyalty field, tier upgrades, milestone stays, point thresholds, or member anniversaries. Use this data to personalize pre-stay, in-stay, and post-stay journeys with dynamic content blocks. Your loyalty program becomes fully actionable across all campaigns and automated flows.
GuestMaker CRM automatically validates every email before it’s added to your database — protecting your domain reputation, eliminating bounces, and guaranteeing your messages reach real guests.
Monitor performance with detailed dashboards. Track every metric that matters and make data-driven decisions to optimize campaigns.
A clear snapshot of your campaign health. Get an instant overview of total activity, sent, opened, clicked, and unsubscribed with visual indicators designed to help you understand performance at a glance.
See how subscribers interact with emails. Review recent actions such as opens, clicks, bounces, and unsubscribes to understand engagement patterns and identify where audiences are most active.
Discover which content drives the most interest. View detailed click activity for every URL in your email to see which offers, sections, or CTAs attract the most attention.
Understand who engages and how they read you. Analyze the cities, email domains, devices, operating systems, and browsers your audience uses. Key insights for refining design and optimizing deliverability.
Deliverability Rate
Open Rate
Click Rate
Conversion Rate
Spam Reports
Bounce Rate
Live
Real-Time Updates
Export
CSV & PDF Reports
Custom
Date Range Selection