Category: Marketing

The most effective direct marketing campaigns are those that are carried out with precise contact information.

In a market as competitive as the hotel sector, it is crucial to turn your brand into a reference point for its target market when trying to secure more direct sales. However, getting your company to be the first one that a client thinks of when they consider booking a hotel can be a challenge in its own right.

More and more, the goal of many hotel chains and independent hotels is to decrease how much they depend on OTAs and tour operators; in other words, improving their infrastructure in terms of direct sales strategies and tools that enable them to be more independent. Even though in some cases this means a substantial investment, the result is satisfactory, especially when they start having more direct reservations. But, which is the ideal combination to reach this goal?

Among other advantages, compiling your guests’ details can help you to create and maintain their relationship with your hotel brand. Whether to improve the relationship with guests who have stayed in your hotel in the past or even in-house guests, Hotel Data can help you to generate a bigger impact of your hotel brand on your consumers.

Having a top-quality database is fundamental. This allows you to carry out marketing actions that lead to the increased recognition of the hotel brand among travellers, the promotion of the brand’s reputation and an increase in returning guests booking through the direct channel.

As previously mentioned, a solid contact database is one of the most important assets for a hotel. Yet after the entry into force of the GDPR, hotel chains and independent hotels have seen their databases substantially reduced.