Tag: online marketing
Hotel Marketing Trends for 2024
From the Hotelinking marketing department, we have compiled a series of marketing trends that we believe will be relevant for the hotel sector in 2024. It will be essential to create effective strategies and have specialised services like those offered by Hotelinking to help collect high-quality data from our guests and thus segment our future […]
Learning to foster loyalty: the importance of a good email marketing strategy for hotels
Digital technology has radically changed the hotel industry. Although trends certainly come and go, one tool that remains essential for building long-lasting relationships with your customers is the newsletter. Google’s announcement that third-party cookies will disappear has put the focus back on the direct collection of data (first-party data) and its consequent use when producing […]
How to survive to a world without third-party cookies
Having your own databases and tools to collect user information on your hotel’s website will be crucial after this change in the game rules expected in 2024.
Tomeu Fiol (Hotelinking): “The tourism industry must evolve and see its customers as allies when it comes to promoting its brand.”
Tomeu Fiol is Hotelinking CMO and creator of Turisme Petit, a portal specialised in family tourism in Majorca and other destinations.
Fermín Carmona (Hotelverse): “To reduce the use of intermediaries in bookings, it is essential that hotels understand their guests’ purchasing process.”
Fermín Carmona has more than 20 years of experience in the tourism sector and is now CEO and co-founder of Hotelverse, a technology company that aims to revolutionise the hotel room booking process and improve guests’ digital experience.
Email Marketing Guide: Design tips for hotel email marketing campaigns.
There are numerous factors that make one design more effective than another.
