Tag: Hotel CRM
First Party Data, the cornerstone of the hotel industry’s loyalty strategy
Many marketing professionals, including those in the hospitality industry, thought that the sky would fall in when Google announced that they were doing away with “Third Party Cookies”. Faced with this new scenario, the spotlight quickly shifted to “First Party Data.” This is an important change that will define future retargeting, social media, display, SEM […]
How to create a 100 % digital loyalty programme from scratch
Any hotel can create a system that fosters loyalty and rewards guests..
Hotelinking connects with the hotel CRM Cendyn
Hotelinking is integrated with Cendyn, so if you want to have a quality CRM for your hotel, this is the time.
How to build a quality database for hotels.
The importance of a good database for hotels lies in having methods that enable their collection and subsequent processing safely and efficiently.
Email Marketing Guide: How to analyse the results of a hotel email marketing campaign (I)
Analysing the results of email marketing campaigns is one of the top priorities when implementing a digital marketing strategy.
How to attract guests to your hotel when bookings drop?
New technologies offer new possibilities to gain more visibility, recover customers and attract new ones.
