Products GuestMaker – Marketing Cloud Captive Portal Drive More Loyalty Program Sign-Ups

guestMaker Marketing department

Drive More Loyalty Program Sign-Ups

Capture guests’ attention at the right moment and drive loyalty enrollment rates to 75% using Hotelinking’s innovative Captive Portal solution.

Hotelinking - Drive More Loyalty Program Sign-Ups
Loyalty Program Mobile

Guests appreciate the convenience of joining loyalty programs without interruptions, fostering greater engagement and satisfaction, which ultimately leads to higher loyalty and repeat bookings.

The fully automated system eliminates the need for manual sign-ups, reducing friction and boosting enrollment rates by up to 75%, while minimizing reliance on front desk staff.

Hotelinking transforms guest Wi-Fi logins into an easy opportunity to sign up for loyalty programs, allowing hotel groups to capture interest at a high-engagement moment without additional steps or effort.

By integrating directly with the hotel’s PMS and CRM, Hotelinking instantly enriches guest profiles, ensuring that loyalty program sign-ups are quick, accurate, and linked with vital guest information.

Key Features That Streamline Loyalty Program Enrollment

  • Loyalty program consent within Captive Portal login.

    Loyalty program consent within Captive Portal login.

  • Enrollment automation

    Enrollment automation via Loyalty Program integration.

  • PMS sync

    PMS sync prevents duplicate sign-ups for returning guests.

  • Customizable workflows

    Customizable workflows tailored to hotel group needs.

Marketing department

Why Traditional Loyalty Sign-Up Methods Are Holding You Back

Hotel groups face missed opportunities with outdated, manual loyalty program enrollment methods. Discover how automation can revolutionize your sign-up rates.

Tired Guests, Low Engagement

Manual loyalty program sign-ups at check-in often fail. Guests are tired after traveling and want to settle in, making it unlikely they’ll engage with additional offers.

Online Forms are a Hassle

Guests rarely take the extra step to visit a corporate website, locate the loyalty section, and manually fill out forms, leading to low participation rates.

Elevate Enrollment Rates

Traditional methods result in 5% to 20% sign-ups, but by using a smart, automated approach, you can reach up to 75% of your total guest population.

We saw an immediate improvement in guest engagement after implementing Hotelinking’s portal: it is now easier than ever to stay connected with our guests.

Francis Werner Director de Marketing - Best Hotels

Transform Guest Loyalty with Hotelinking’s Automated Wi-Fi Enrollment

Effortless sign-ups during Wi-Fi login

Effortless Sign-ups During Wi-Fi Login

By asking guests to join the loyalty program during Wi-Fi login, Hotelinking turns a high-engagement moment into an easy enrollment opportunity. The process is simple and hassle-free, with a consent box that makes it effortless for guests to join the program while connecting to the hotel’s network.

Automated integration with PMS systems

Automated Integration with PMS Systems

Hotelinking’s integration with the PMS automatically recognizes the guest’s profile and gathers all required details for loyalty program sign-up via API. This process eliminates manual data entry and ensures guests can join with just an email, streamlining enrollment for both guests and hotel staff.

Increased loyalty sign-ups and retention

Increased Loyalty Sign-ups and Retention

With 60% to 90% of guests using the hotel’s Wi-Fi, Hotelinking significantly boosts loyalty program enrollments. The system increases sign-up rates from the usual 5-20% to as high as 75%, while guests already enrolled are automatically recognized and connected, enhancing their experience.

Flexible Integration with Any Loyalty Program

Hotelinking seamlessly integrates with any loyalty program, whether it’s developed in-house or by an external vendor. Automatically pass guest data required for sign-up via API, eliminating the need for manual information input by guests during Wi-Fi login.

Customizable Consent for Easy Sign-Ups

Activate a customizable consent box during Wi-Fi login to boost loyalty sign-ups. Highlight rewards like bonus points for new members, enticing guests to join without interrupting their experience while connecting to the hotel’s Wi-Fi system.

Smart Member Tracking for Returning Guests

Hotelinking’s smart tracking identifies existing loyalty program members through API, granting instant Wi-Fi access. For non-members or low-quality emails, the system requests verification, ensuring optimal data quality for every hotel guest.

Ready to Turn Your Loyalty Program into a Guest Enrollment Powerhouse?

Hotelinking’s fully automated Wi-Fi captive portal transforms loyalty program sign-ups by integrating with your PMS and CRM. Imagine boosting your loyalty enrollments up to 75% while creating seamless guest experiences—all during Wi-Fi login, the perfect high-engagement moment.

Turn Your Loyalty Program

Let’s connect and discuss how this solution can transform your loyalty strategy, while increasing sign ups.