In a market as competitive as the hotel sector, it is crucial to turn your brand into a reference point for its target market when trying to secure more direct sales. However, getting your company to be the first one that a client thinks of when they consider booking a hotel can be a challenge in its own right.

To make current hotel customers loyal and spread awareness for your hotel, you must also work with other marketing tools (and strategies).

Do you know the potential of email marketing? This strategy, when well-executed, is an online marketing favourite for the hotel sector.

Social CRM is the strategy that includes your hotel’s social media accounts, networks where your customers and potential customers are.