Disintermediating bookings remains one of the main challenges for hoteliers in the current hotel industry scenario. This is why building a solid guest database that drives direct bookings and fosters guest loyalty is essential. However, traditional traveller data collection methods are often insufficient, leaving hotel groups struggling with fragmented information and missed opportunities to deliver […]
Black Friday and Cyber Monday are two excellent days to boost sales.
Many marketing professionals, including those in the hospitality industry, thought that the sky would fall in when Google announced that they were doing away with “Third Party Cookies”. Faced with this new scenario, the spotlight quickly shifted to “First Party Data.” This is an important change that will define future retargeting, social media, display, SEM […]
Far from being obsolete, email marketing is still relevant and can help you build customer loyalty to increase your direct bookings.
Analysing the results of email marketing campaigns is one of the top priorities when implementing a digital marketing strategy.
Capturing guest data is the strategy which best enables your hotel to get to know the target group and improve your services by adapting them to suit guest preferences.
