What methods can a hotel use to capture guest data?
Capturing guest data is the strategy which best enables your hotel to get to know the target group and improve your services by adapting them to suit guest preferences.
Author: Daniel Alzina
How to use Hotel Data to generate a more significant impact of your hotel brand
Among other advantages, compiling your guests’ details can help you to create and maintain their relationship with your hotel brand. Whether to improve the relationship with guests who have stayed in your hotel in the past or even in-house guests, Hotel Data can help you to generate a bigger impact of your hotel brand on your consumers.
How to create a quality database for your hotel
Having a top-quality database is fundamental. This allows you to carry out marketing actions that lead to the increased recognition of the hotel brand among travellers, the promotion of the brand’s reputation and an increase in returning guests booking through the direct channel.