Author:

Marga Escandell

Content Manager

email planning for hotels
Marketing 2:30 Min read

Email Marketing Guide: How to plan email campaigns for the hotel sector from scratch. (I)

One of the keys to succeed with your email marketing campaigns is planning what you want to communicate.

Marga Escandell Content Manager
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Interview Jaume Ordinas
Interviews 5:15 Min read

Jaume Ordinas (Garden Hotels): “We want to set an example to encourage other companies to opt for sustainable initiatives.”

Jaume Ordinas is the comptroller of the Garden Hotels Group and coordinates the chain’s circular economy project, which has become a benchmark in the sector.

Marga Escandell Content Manager
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Interview Xavier Idevik
Interviews 3:45 Min read

Xavier Idevik (DonDominio): “Having a good domain is a vital aspect. It’s the online identity of the company.”

Xavier Idevik is a Digital Marketing and Business Intelligence expert, currently working as Manager of DonDominio’s marketing department.

Marga Escandell Content Manager
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subjects email
Marketing 3:30 Min read

Email Marketing Guide: Email subjects that obtain high open rates.

The subject is one of the most important factors in an email marketing campaign.

Marga Escandell Content Manager
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MasterYield PMS
Updates 1:00 Min read

Hotelinking is now integrated with MasterYield PMS

MasterYield offers a comprehensive tool for the management of different types of accommodation, turning it in an easy and intuitive task.

Marga Escandell Content Manager
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Hotel email marketing bad practices and how to avoid the infamous spam folder. There are three golden rules that must be considered when sen
Marketing 3:45 Min read

Email Marketing Guide: Hotel email marketing bad practices and how to avoid the infamous spam folder.

There are three golden rules that must be considered when sending email marketing campaigns to avoid the spam folder.

Marga Escandell Content Manager
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