Hotelinking has received funding from the Government of the Balearic Islands, co-financed by the European Regional Development Fund (ERDF), amounting to €20,000, for the implementation of its 2025 Internationalization Plan. The objective of this initiative is to strengthen the company’s international presence through actions such as the development of an internationalization plan, digital marketing in […]
The founder of RD Optimise, Jordi Sastre, has a wealth of experience in hotel distribution, direct sales development, revenue management, and digital marketing from his time working as Head of Direct Sales, eCommerce, and Marketing at organisations like Barceló Hotels & Resorts, PortBlue Hotels, Logitravel, and Baleària.
From the Hotelinking marketing department, we have compiled a series of marketing trends that we believe will be relevant for the hotel sector in 2024. It will be essential to create effective strategies and have specialised services like those offered by Hotelinking to help collect high-quality data from our guests and thus segment our future […]
The Asociación de Parques Científicos y Tecnológicos de España, APTE (Association of Science and Technology Parks of Spain) has drawn up a list of the 100 best start-ups of 2023.
Digital technology has radically changed the hotel industry. Although trends certainly come and go, one tool that remains essential for building long-lasting relationships with your customers is the newsletter. Google’s announcement that third-party cookies will disappear has put the focus back on the direct collection of data (first-party data) and its consequent use when producing […]
A few years ago, this question would not have made much sense. Now, with the rise of OTT or streaming platforms (Netflix, HBO, Disney +, Amazon Prime…), there are increasingly more guests who want to continue enjoying their favourite TV shows or movies while staying in your hotel. A good selection of several international television […]
