Support from the European Regional Development Fund (ERDF)
La empresa ha recibido una ayuda de 20.000 €, cofinanciada por el Fondo Europeo de Desarrollo Regional (FEDER), para ejecutar su plan de internacionalización 2025.
Author: Tomeu Fiol
Jordi Sastre from RD Optimize, hotel marketing expert: “The foundation for a robust distribution industry is direct selling”
Jordi Sastre discusses how direct selling has become the cornerstone of healthier hotel distribution, and explains how a 360° approach to channels, pricing and data enables revenue optimisation and a cleaner commercial mix in hospitality properties.
Hotel Marketing Trends
We present the key hotel-marketing trends for the coming months: guest-experience personalization, automation, AI integration, upgraded WiFi and network performance, a focus on sustainability, and hyper-segmented loyalty strategies to boost direct bookings.
Hotelinking among the top 100 start-ups of 2023 according to the APTE Ranking.
Hotelinking has been recognised among the Top 100 startups of 2023 by APTE, highlighting the impact of its technology on the digitalisation and competitiveness of the hospitality industry.
Learning to foster loyalty: the importance of a good email marketing strategy for hotels
An effective email-marketing strategy builds guest loyalty through personalised messages, smart segmentation and valuable content, strengthening customer relationships and boosting direct bookings.
Is your hotel ready to cater to your guests’ new television consumption habits?
We analyse how shifts in guests’ content-consumption habits are forcing hotels to rethink their in-room TV offering: streaming access, robust WiFi and an intuitive experience are no longer optional.