Email marketing campaigns to draw the attention of customers who have forgotten about us
Email can be one of the most valuable marketing resources, especially for the hotel industry.
Author: Tomeu Fiol
The importance of automating your email marketing campaigns
Email marketing is a crucial technique for the hotel sector. Among other reasons, because it is a direct marketing strategy that makes it possible to provide a key service to the guest, improve your brand awareness and to foster your current guests’ loyalty, promoting, especially, direct sales.
Why is a hotel-specific technology necessary?
Nowadays, all sectors are going through a great revolution: data revolution.
Customer types and trends that affect your guest
The Internet has led consumer trends to vary significantly over the last 20 years, and one of the sectors that has experienced a substantial impact is the hotel industry.
5 key reasons to invest in a hotel CRM
CRM software is a crucial element that allows for effective communication and customer relationship management.
Tips for improving your online reputation: responding to reviews
Today, whether your hotel or chain manages its online presence or not, your customers, and even your most loyal followers, will talk about your products or services in some places on the network.