Author: Tomeu Fiol

Thinking of effective ideas to attract more customers to your hotels that can adapt to your online marketing strategy is not easy.

The GDPR (General Data Protection Regulation) is a regulation that aims to strengthen and unify the data protection of EU citizens.

Traditional marketing strategies are no longer as effective as they once were. Now, most of our potential customers are on the Internet.

Brand Awareness: this concept is what measures the popularity of a corporate brand.

The GDPR is the biggest change in data protection since 1995. And this new regulation particularly affects the hotel sector.

The new General Data Protection Regulation (GDPR) has certain implications for hotels’ online activities.