Author: Tomeu Fiol

Traditional marketing strategies are no longer as effective as they once were. Now, most of our potential customers are on the Internet.

Brand Awareness: this concept is what measures the popularity of a corporate brand.

The GDPR is the biggest change in data protection since 1995. And this new regulation particularly affects the hotel sector.

The new General Data Protection Regulation (GDPR) has certain implications for hotels’ online activities.

Email marketing is an essential tool for your hotel. If well-executed, it can help you keep interest alive among your contacts.

Marketing automation gives you greater control over the online actions implemented by your hotel.