How to design an effective integration between the captive portal and the hotel PMS: technical architecture, real-time validation, security, data synchronisation and guest verification. A practical approach to improving data quality and operational efficiency.
In today’s highly competitive hospitality industry, a comprehensive and high-quality guest database is crucial for driving direct bookings, enhancing guest loyalty, and maximizing revenue.
To achieve long-term profitability and success in such a volatile and highly competitive industry as hospitality, it is essential to cultivate and nurture guest loyalty.
We examine how generating and activating enriched guest data via a captive portal can become the cornerstone of direct-booking growth in hotels. A vital requirement to optimise results, foster loyalty and strengthen the hotel’s own channel in a highly competitive market.
We analyze how a smart WiFi solution allows hotels to turn guest access into a strategic channel: capturing high-quality data, integrating with hotel systems, and effectively increasing direct bookings over commission-based channels.
