Category: Hotel loyalty

Digital technology has radically changed the hotel industry. Although trends certainly come and go, one tool that remains essential for building long-lasting relationships with your customers is the newsletter.  Google’s announcement that third-party cookies will disappear has put the focus back on the direct collection of data (first-party data) and its consequent use when producing […]

Being aware of who our customers are is key to ensuring successful sales in the medium and long term.

Any hotel can create a system that fosters loyalty and rewards guests..

The ability to turn one-time guests into repeat customers is crucial to business success.

Understanding the current behavior of demand is key to develope a digital strategy with an eye toward the future.

We know that although marketing represents a significant investment, the return you obtain is well worth the initial effort.