Category: Hotel loyalty

The Internet has led consumer trends to vary significantly over the last 20 years, and one of the sectors that has experienced a substantial impact is the hotel industry.

One of the main benefits of fostering loyalty is the opportunity to obtain new bookings from repeating clients via a direct channel, thus saving expenditure on commissions. To do this, you will need to focus on the contact details contained in the increasingly important Hotel Data.

To make current hotel customers loyal and spread awareness for your hotel, you must also work with other marketing tools (and strategies).