Category: Marketing

CRM software is a crucial element that allows for effective communication and customer relationship management.

For hotels, it is now more important than ever for each of the actions and processes involved in the purchase cycle of their consumers to be verified, manageable and optimisable.

The most effective direct marketing campaigns are those that are carried out with precise contact information.

In a market as competitive as the hotel sector, it is crucial to turn your brand into a reference point for its target market when trying to secure more direct sales. However, getting your company to be the first one that a client thinks of when they consider booking a hotel can be a challenge in its own right.

More and more, the goal of many hotel chains and independent hotels is to decrease how much they depend on OTAs and tour operators; in other words, improving their infrastructure in terms of direct sales strategies and tools that enable them to be more independent. Even though in some cases this means a substantial investment, the result is satisfactory, especially when they start having more direct reservations. But, which is the ideal combination to reach this goal?

Among other advantages, compiling your guests’ details can help you to create and maintain their relationship with your hotel brand. Whether to improve the relationship with guests who have stayed in your hotel in the past or even in-house guests, Hotel Data can help you to generate a bigger impact of your hotel brand on your consumers.