The 5 essential email marketing campaigns for your hotel
An effective hotel email-marketing strategy combines smart segmentation, value-driven content and timely sends to build guest loyalty, drive direct bookings and optimise return on investment.
Category: Marketing
Ideas for attracting more customers to your hotel website
Creative ideas to attract more guests to your hotel’s website: engaging content creation, social-media campaigns, last-minute direct bookings and smart use of guest data for segmentation and acquisition activation.
What is social CRM? Know what the advantages are for your hotel
Social CRM is the strategy that includes your hotel’s social media accounts, networks where your customers and potential customers are.
Which strategies work to increase traffic to your hotel website?
We explore key tactics to boost your hotel’s website traffic: covering SEO, PPC, relevant content, social media and site-optimization with the goal of attracting qualified visits and driving direct bookings.
What is brand awareness and how does it benefit your hotel?
Brand Awareness: this concept is what measures the popularity of a corporate brand.
How a hotel CRM helps comply with the new data protection regulation.
Hotel data management requires that the CRM complies with the General Data Protection Regulation (GDPR): clear consent, secure processing and proper traceability. A fundamental pillar to preserve guest trust and avoid penalties in hospitality.