Category: Online reputation

Collecting and analysing guest feedback is key in any hotel’s decision-making process.

Criticism is inevitable, the important thing is to know how to manage it properly so that it impacts your business as little as possible.

A hotel’s Wi-Fi is a critical factor when it comes to guest satisfaction, encouraging them to return and to post positive reviews on opinion portals.

One of the most critical challenges that hoteliers face nowadays is online reputation, since this sector is more sensitive to customers’ comments and reviews.

Today, whether your hotel or chain manages its online presence or not, your customers, and even your most loyal followers, will talk about your products or services in some places on the network.

Nowadays we live in a digital reality that allows us to evaluate products and services, and have an impact on other consumers’ purchasing decisions. In the tourism industry, this is even more pronounced.