Products GuestMaker – The Engagement Suite for Hotels WhatsApp Guest Journeys & Concierge AI

guestMaker

WhatsApp Guest Journeys &
Concierge AI

Deliver fast, personalized WhatsApp communication across the entire guest journey. From automated guest journeys to an AI Concierge that answers every question instantly.

Connect All Your Hotel Data to Power WhatsApp Guest Experiences

Unlock instant WhatsApp journeys powered by verified phone data, live reservation updates, and AI-driven guest assistance at every stage of the stay.

  • Ico_BookingEngines

    Booking Engines
    Import every new booking instantly to start pre-stay journeys.

  • PMS Systems
    Sync live reservation data to personalize each journey.

  • Ico_OTAChannels

    OTA Channels
    Recover mobile numbers from OTA bookings for broader reach.

  • Ico_CaptivePortals

    Captive Portals
    Collect verified phone numbers from all guests during WiFi login.

  • Ico_AIStores

    AI Stores
    Sync hotel schedules, menus, and services for natural AI replies.

  • Ico_LLMEngines

    LLM Engines
    Access 60+ LLM models to power human-like conversations.

  • Ico_PromptOrchestration

    Prompt Orchestration
    Prompts adapt to context, guest attributes, and hotel data.

  • Ico_KnowledgeSync

    Knowledge Sync
    Guest attributes sync into each hotel’s AI brain at group scale.

Turn Every Stay Into a WhatsApp-Powered Journey

Turn WhatsApp into the hotel’s most personal communication channel, guiding guests before arrival, assisting them instantly during their stay, and reconnecting with them when the trip is over. Supported by hotel-trained AI, every message becomes an opportunity to inform, help, and convert.

WhatsApp-Powered Journey
Ico_PreStay

Pre-Stay

Goals

  • Establish trust early through a direct, personal channel
  • Reduce cancellations by answering doubts instantly
  • Make guests feel guided and supported before arriving
  • Unlock pre-stay upsells at the right moment
  • Introduce the AI Concierge as a 24/7 helpful assistant

Automations

  • Welcome message with essential stay information
  • Arrival guidance: maps, parking, transfer options
  • Friendly reminders for online check-in or payments
  • Personalised upgrade recommendations
  • Safe, instant entry into the AI Concierge

 

WhatsApp reaches 3–5× more guests than email pre-stay, allowing hotels to communicate early, reduce anxiety, and generate incremental revenue.

Ico_DuringStay

During Stay

Goals

  • Remove pressure from reception by automating repetitive questions
  • Become guests’ always-available assistant for anything they need
  • Deliver timely, relevant in-stay information
  • Offer upsells and activities naturally, without being intrusive
  • Keep the guest journey smooth, informed, and supported

Automations

  • Instant welcome message at check-in
  • 24/7 AI Concierge to answer all hotel questions instantly
  • Practical updates during stay
  • Soft in-stay upsells: spa, dining, late check-out
  • Service coordination when guests request help

 

Most groups see 30–50% fewer front-desk enquiries when WhatsApp + AI Concierge handles the bulk of repetitive communication.

Ico_PostStay

Post-Stay

Goals

  • Close the stay with a positive, high-touch interaction
  • Give guests a frictionless way to request forgotten-item support
  • Capture feedback at the right moment
  • Encourage direct rebooking using post check-out workflow automations
  • Move guests into longer-term WhatsApp & email journeys

Automations

  • Thank-you message, always personalized
  • Feedback or review request
  • Direct booking benefit for a future stay
  • Lost-item workflow
  • Re-engagement campaigns specifically designed for high conversion

 

WhatsApp provides 98% open rates, making post-stay reactivation dramatically more effective than email-only strategies.

Full-Scale Guest Reach Across Every Stay

All mobile numbers entering Guestmaker are silently verified in the background, ensuring maximum WhatsApp deliverability and eliminating invalid or unreachable contacts. With real phone data from direct bookings, OTAs, and WiFi Captive Portal sources, your WhatsApp journeys always reach real guests every time.

  • >98%Open Rate on WhatsApp Messages
  • 3–5×Higher Pre-Stay Reach vs Email
  • 60–80%Companions' Phones Recovered

Marketing department

AI That Assists Every Guest. Intelligence That Scales Across Your Group.

Guestmaker’s Concierge AI transforms WhatsApp from a messaging channel into a real-time service assistant. Trained with each hotel’s policies, schedules, menus, and operational data and powered by 60+ industry-leading LLMs It delivers instant, natural replies to every guest while elevating your automated workflows with contextual intelligence.

AI Replies Tailored to Every Guest

Concierge AI provides instant, natural answers using hotel rules, schedules, menus, and service details.

Contextual Messaging for Every Interaction

Workflows trigger AI conversations enriched with reservation data, language, property rules, and guest preferences.

Group-Ready Intelligence for Every Property

Each hotel has its own AI store while group teams manage prompts, accuracy, and consistency.

Why Choose Whatsapp Automations
And AI Concierge

Everything your hotel group needs to automate conversations, assist guests instantly, and scale service through WhatsApp.

Ico_RealTimeAutomation

Real-Time Automation

Smart workflows triggered by check-in, check-out, and custom events across your properties.

Ico_VerifiedGuestData

Verified Guest Data

Recover 60-80% of phone numbers through PMS, booking engine, and OTA integrations.

Ico_MultilingualSupport

Multilingual Support

Understands and responds in 50+ languages, automatically detecting guest preference.

Ico_GuestContextAwareness

Guest Context Awareness

Automatically links conversations to booking data, room number, and preferences.

Ico_NaturalConversation

Natural Conversations

Maintains context across messages and provides coherent, human-like dialogues.

Ico_JourneyBuilder

Journey Builder

Drag-and-drop interface to create complex multi-step automation flows.

When Conversations Don’t Flow,
Guest Experience Breaks.

whatsappCRM_Conversations_EN_02

Without unified Booking Engine, PMS, or WiFi data, WhatsApp replies rely on manual work, slowing response times and frustrating guests.

Front desks get overwhelmed by simple questions that automation and AI could handle instantly, 24/7, in any language.

Without reservation awareness or hotel-trained AI, messages feel impersonal and inaccurate, weakening trust and guest satisfaction.

Temporary OTA emails and missing companion data prevent meaningful communication, leaving revenue and engagement on the table.

Advanced AI Concierge
for Instant, Human-Level Assistance

Your hotel-trained AI delivers fast, accurate, fully contextual WhatsApp assistance, powered by real booking data, PMS intelligence, and hotel-specific knowledge.

Hotel Knowledge

  • Services
  • Schedules
  • Policies
  • Menus
  • Operational rules
  • Loyalty Programs
  • FAQs
  • Emergency instructions
  • Local recommendations

Guest Context

  • Booking ID
  • Hotel / Property
  • Booking channel
  • Rate plan
  • Room type
  • Board type
  • Stay dates
  • Pax
  • Guest type

AI Intelligence

  • Multi LLM engine
  • Natural language
  • Tone adaptation
  • Memory retention
  • 50+ languages
  • Playbooks
  • Guest atrribution sync
  • Prompt orchestration
  • Message formating

Conversational Actions

  • Real time guidance
  • Recommendations
  • Facility info
  • Policy clarifications
  • Service triage
  • Staff escalation
  • Reservation clarifications
  • Local tips
  • Lost & found assistance
  • Ico_UltraAccurateAnswers

    Ultra-Accurate Answers

    AI delivers instant, hotel-specific information using verified knowledge stores, from check-in rules to restaurant menus and facility schedules.

  • Ico_HumanLikeConversations

    Human-Like Conversations

    Natural, multi-turn dialogue that maintains context across messages, adapts tone, and handles requests with human-level clarity and accuracy.

  • Ico_ContextAware

    Context-Aware Assistance

    Every reply uses live booking data — dates, room type, pax, board type, companion info, ensuring hyper-relevant guidance every time.

  • Ico_ScalesAcross

    Scales Across Every Property

    Each hotel in the group has its own AI store and rules, while group teams maintain accuracy and brand voice across all properties.

Example Guest Requests the AI Handles Instantly

  • “What time is breakfast today for my room?”
  • “Can you send me the spa menu?”
  • “Do I need to pay tourist tax on arrival?”
  • “Can I have late check-out tomorrow?”
  • “What’s the WiFi password?”
  • “Where is the kids’ club located?”
  • “What’s included in my all-inclusive plan?”
  • “How do I get from the airport to the hotel?”
  • “Can you recommend restaurants nearby?”
  • “Is the pool heated today?”
  • “Can I upgrade my room?”
  • “Where can I get towels?”

Create Automated WhatsApp Journeys
That Never Miss the Moment

Design, schedule, and deliver WhatsApp messages powered by real hotel data, built-in compliance, delivery safeguards, and the most advanced fallback system in hospitality.

Advanced Journey Automations

Build pre-stay, in-stay, and post-stay WhatsApp flows with triggers, delays, conditions, and forks, fully powered by PMS and booking engines data.

Dynamic Template Management

Manage all WhatsApp marketing and utility templates in one place with instant Meta approval, multilingual variants, and real-time personalization.

Dynamic Date Calculations

Automatically calculate waits and conditions based on real booking data like check-in and check-out dates. Each guest remains inside the journey until their exact moment arrives, whether that’s 3 days before arrival, the morning of check-in, or during the stay.

Do-Not-Disturb Logic

Send messages only at appropriate times with country-based quiet hours, protecting guest comfort while meeting WhatsApp compliance rules.

Smart Utility Fallback

Recover failed marketing messages using automated utility-session recovery, ensuring higher delivery rates and uninterrupted campaigns at scale.

How GuestMaker Whtassap Automation & AI Concierge Stands Apart

Designed for complexity. Engineered to scale. Proven to outperform. Where other vendors stop, Guestmaker goes exponentially further

GuestMaker Whatsapp Automation & AI Concierge Competitors
WhatsApp Automation  Unlimited pre-stay, in-stay, and post-stay automations with conditions, delays, forks, and full lifecycle logic Limited to 3–4 predefined WhatsApp messages per reservation
Data Foundation Connects Booking Engine + PMS + Captive Portal to recover 70%+ verified guest & companion phones automatically Depends mainly on website widgets or the booking principal’ phone
Phone Reach Advantage 3–5× more guests reachable vs email thanks to real OTA phone numbers and AI phone validation OTA emails are temporary; phone numbers often missing
Real-Time Phone Verification Silent validation ensuring 98–99% deliverability and clean WhatsApp sends High failure rates and wasted messages
In-Stay Guest Capture Captures companion phones via Captive Portal with optional fields and PMS sync Only the booker is reachable; no way to reach companions in the room
Generative AI Concierge  Property-specific AI trained on policies, menus, services, FAQs, SOPs, manuals & local data Generic FAQ bots with keyword matching or static responses
AI Context & Memory AI understands booking info (dates, pax, room), preferences, WiFi logins, past chats, and stay stage No booking-level understanding; replies lack personalization or contextual accuracy
AI Knowledge Stores Each hotel has its own AI store; group teams manage prompts, consistency, and accuracy One generic AI dataset shared across clients. No per-property intelligence
Compliance & Templates Built-in Meta template library, auto-personalization, and real-time approval Manual template management, slower approvals, and template limitations
Journey Builder Advanced drag-and-drop workflow builder with journey paths for each stay stage Static or prebuilt flows; limited custom logic
LLM Engine Powered by 60+ LLM models with dynamic model routing for accuracy, tone, speed, or cost Usually 1 fixed model (often outdated), no model choice, no fallback

Clean Data. High Reach. Guaranteed WhatsApp Performance

From PMS, Booking Engines, OTAs, and WiFi login, every phone number is silently verified in real time. Undeliverable or low-quality numbers are filtered instantly, keeping your journeys accurate and your automations fully reliable.

See Every Conversation.
Measure Every Impact.

Monitor every WhatsApp interaction with detailed dashboards. Track delivery, engagement, automation impact, and AI performance, so you can optimize guest journeys and measure real operational efficiency..

Performance Summary

A clear overview of your WhatsApp activity.

Track sent, delivered, read, replied, and failed messages across all properties. Compare template vs. session messages and evaluate performance over time.

Guest Engagement Insights

See how guests interact with WhatsApp messages.

Understand message reads, reply rates, quick-reply button interactions, and link clicks, helping identify which workflows, templates, and touchpoints drive the strongest engagement.

AI Concierge Performance

Measure the true impact of automation. 

Monitor automated vs. human-handled conversations, AI accuracy, average engagement time, query resolution rates, and top questions handled by Concierge AI. Identify where automation saves the most staff time.

Journey & Trigger Analytics

Evaluate the impact of each automation journey.

Review trigger counts, conversion events, engagement funnels, and performance by journey. Compare pre-stay, during-stay, and post-stay workflows to identify high-ROI touchpoints.

Key Performance Metrics & AI Automation KPIs

Delivered Messages

Read Rate

AI Automation Rate

Goals Achieved

Failed Messages

Reply Rate


Messaging

Track delivery, reads, replies, and guest interactions across WhatsApp

Gen AI

AI resolves conversations, reduces workload, and improves accuracy

Journey

Workflow triggers, completions, and engagement across properties

One WhatsApp Platform.
Every guest touchpoint.
Unlimited intelligence.

Centralize all guest conversations, automate every journey, and deliver instant AI assistance from booking to post-stay, boosting satisfaction, efficiency, and operational excellence across your entire hotel group.