Category: Marketing
Hotel Marketing Trends for 2024
From the Hotelinking marketing department, we have compiled a series of marketing trends that we believe will be relevant for the hotel sector in 2024. It will be essential to create effective strategies and have specialised services like those offered by Hotelinking to help collect high-quality data from our guests and thus segment our future […]
Black Friday: Essential tools for an effective campaign.
Black Friday and Cyber Monday are two excellent days to boost sales.
How to survive to a world without third-party cookies
Having your own databases and tools to collect user information on your hotel’s website will be crucial after this change in the game rules expected in 2024.
Google Analytics 4 for hotels: make the leap to event measurement
The Internet is an ecosystem in constant motion and 2023 will be remembered as a year of changes that, in the medium and long term, will offer numerous advantages.
7 keys to convert visits to your hotel’s website into reservations
Do not neglect your website; invest time and effort in maintaining and improving it to get visitors to book.
Why email marketing can help you disintermediate bookings.
Far from being obsolete, email marketing is still relevant and can help you build customer loyalty to increase your direct bookings.