Category: Marketing
How to build a quality database for hotels.
The importance of a good database for hotels lies in having methods that enable their collection and subsequent processing safely and efficiently.
Email Marketing Guide: How to analyse the results of a hotel email marketing campaign (III)
Learning to unleash the full potential of Google Analytics is essential to success in your email marketing campaigns.
Email Marketing Guide: How to analyse the results of a hotel email marketing campaign (II)
By unifying the data provided in the CRM and Google Analytics, you will have a complete picture of how your email marketing strategy is working.
Email Marketing Guide: How to analyse the results of a hotel email marketing campaign (I)
Analysing the results of email marketing campaigns is one of the top priorities when implementing a digital marketing strategy.
Email Marketing Guide: What is the best time to send an email marketing campaign?
The answer depends on many factors. However, a good communication strategy offers higher open rates regardless of the time of sending.
Email Marketing Guide: What is the ideal frequency for sending email marketing campaigns?
The frequency of sending email campaigns is crucial to the success of your hotel marketing strategy.