Tag: First Party Data
Technology
11 Min read
First Party Data, the cornerstone of the hotel industry’s loyalty strategy
Many marketing professionals, including those in the hospitality industry, thought that the sky would fall in when Google announced that they were doing away with “Third Party Cookies”. Faced with this new scenario, the spotlight quickly shifted to “First Party Data.” This is an important change that will define future retargeting, social media, display, SEM […]
