
What measures can we take to attract more direct bookings? Border openings from 21st June. The beginning of a new normal.
The current situation shows the need to invest in tools that allow to know the customer better.
The current situation shows the need to invest in tools that allow to know the customer better.
Understanding the current behavior of demand is key to develope a digital strategy with an eye toward the future.
As previously mentioned, a solid contact database is one of the most important assets for a hotel. Yet after the entry into force of the GDPR, hotel chains and independent hotels have seen their databases substantially reduced.