Google Analytics 4 for hotels: make the leap to event measurement
The Internet is an ecosystem in constant motion and 2023 will be remembered as a year of changes that, in the medium and long term, will offer numerous advantages.
Tag: Google Analytics
Email Marketing Guide: How to analyse the results of a hotel email marketing campaign (III)
Learning to unleash the full potential of Google Analytics is essential to success in your email marketing campaigns.
Email Marketing Guide: How to analyse the results of a hotel email marketing campaign (II)
By unifying the data provided in the CRM and Google Analytics, you will have a complete picture of how your email marketing strategy is working.