Tag: guest segmentation

Hotel email marketing automation

Hotel email marketing automation: The operational framework that transforms guest data into direct bookings

How verified guest databases become revenue engines through systematic campaign automation—and why manual email marketing fails at enterprise scale. A 34-property hotel group sent identical promotional emails to 180,000 past guests last month. The campaign generated just 47 direct bookings—a conversion rate of 0.026%. Three weeks later, they implemented automated segmentation and personalization workflows. The […]

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