Jordi Sastre discusses how direct selling has become the cornerstone of healthier hotel distribution, and explains how a 360° approach to channels, pricing and data enables revenue optimisation and a cleaner commercial mix in hospitality properties.
There are many factors driving the switch from traditional hotel front desks to digital check-in and check-out solutions, including technological advancement, guest preferences, operational effectiveness, and financial considerations.
Nacho Jacobo has been an entrepreneur and partner in several Balearic technology and marketing companies for more than 20 years.
In the last few days, the collapse of the iconic tour operator, Thomas Cook, has highlighted how important is it to diversify distribution and optimise revenue strategies for efficient hotel management.
