We present the key hotel-marketing trends for the coming months: guest-experience personalization, automation, AI integration, upgraded WiFi and network performance, a focus on sustainability, and hyper-segmented loyalty strategies to boost direct bookings.
The Internet is an ecosystem in constant motion and 2023 will be remembered as a year of changes that, in the medium and long term, will offer numerous advantages.
Preparing your hotel to accommodate guests who work remotely can help you increase revenues and attract more bookings.
Far from being obsolete, email marketing is still relevant and can help you build customer loyalty to increase your direct bookings.
Knowing the cognitive processes of the human being is fundamental to marketing.
No matter where you are based or who you are trying to reach, search engines optimisation (SEO) is crucial for all hotels expecting to sell their services and improve the knowledge and general brand awareness.
