Tag: Marketing online

Hotel Marketing Trends for 2024
From the Hotelinking marketing department, we have compiled a series of marketing trends that we believe will be relevant for the hotel sector in 2024. It will be essential to create effective strategies and have specialised services like those offered by Hotelinking to help collect high-quality data from our guests and thus segment our future […]

Google Analytics 4 for hotels: make the leap to event measurement
The Internet is an ecosystem in constant motion and 2023 will be remembered as a year of changes that, in the medium and long term, will offer numerous advantages.

5 tips to adapt your hotel to teleworking.
Preparing your hotel to accommodate guests who work remotely can help you increase revenues and attract more bookings.

Why email marketing can help you disintermediate bookings.
Far from being obsolete, email marketing is still relevant and can help you build customer loyalty to increase your direct bookings.

Email Marketing Guide: Copy creation for hotel email marketing campaigns that increase conversions
Knowing the cognitive processes of the human being is fundamental to marketing.

5 technical SEO tips for hotels
No matter where you are based or who you are trying to reach, search engines optimisation (SEO) is crucial for all hotels expecting to sell their services and improve the knowledge and general brand awareness.