Tag: revenue marketing
Interviews
5 Min read
Jordi Sastre from RD Optimize, hotel marketing expert: “The foundation for a robust distribution industry is direct selling”
The founder of RD Optimise, Jordi Sastre, has a wealth of experience in hotel distribution, direct sales development, revenue management, and digital marketing from his time working as Head of Direct Sales, eCommerce, and Marketing at organisations like Barceló Hotels & Resorts, PortBlue Hotels, Logitravel, and Baleària.
Interviews
6:15 Min read
Alicia Reina (AEDH): “Technology can make us more efficient if we know how to choose and implement it correctly and with common sense.”
Ibizan businesswoman and PhD in Tourism from the University of the Balearic Islands (UIB), Alicia Reina Escandell has more than 20 years of experience in the tourism sector in strategic and operational management. She is currently the president of the AEDH Baleares, an entity to which she has been linked since 2019.
