Compare the reviews of a chain’s hotels with our updated personalised satisfaction surveys.

Personalised satisfaction surveys are a very comprehensive type of questionnaire that is sent to guests after they check out. Creating a survey is a very intuitive process and offers several options for asking more specific questions about the property’s facilities and services.

This form is a flexible and comprehensive solution because it is designed so that both independent hotels and chains can take advantage of their potential.

What are personalised surveys?

Personalised satisfaction surveys are a premium feature that completes the current during the stay satisfaction survey offered by Hotelinking.

This survey allows you to ask your guests more specific questions about the property and the services you offer. The system allows you to create several categories and types of questions (optional, open, multiple-choice, scoring,…). To make it easier to use, we have a default survey with a series of categories and questions.

In the case of chains, the questions may be the same or different for each hotel. If they are selected to be different, each hotel may ask questions differently about the same category.

In the statistics, the overall result of the category is displayed, regardless of how the questions were formulated. Besides, it is possible to extract global results, by categories and by hotels and to compare the results between hotels in the same chain.

What are the advantages of sending satisfaction surveys?

Knowing customer opinions is an opportunity for improvement: they act as open auditing systems and are a key factor that influences other travellers’ decision-making.

But, in addition to providing credibility to an accommodation and helping it stand out from the competition, having a lot of opinions and a good presence on online reputation sites has a direct impact on hotel revenue: it has been demonstrated that travellers prefer a hotel with the highest scores despite the price, as we explain in this article.

What’s new in personalised satisfaction surveys

We have recently improved our comprehensive statistics system that allows chains to extract and compare results between hotels. You can view both the overall average score for each question and the average score obtained by each specific hotel.

To compare the results of personalised surveys between hotels in the same chain, simply activate the “Chains” tab from the same “Reputation” panel.

Once the tab is activated, the data for all the hotels in the chain appear in a table.

The rows show the questions grouped into categories and in the columns, the name of the hotels. The table provides both the number of answers and the average score that each question has obtained.

In addition, in the “Hotel Comparison” section, there are more metrics to compare between hotels, such as the percentage of open satisfaction surveys or the number of open review emails.

Should you want more information on how to take advantage of personalised surveys, do not hesitate to contact us.