In the ever-changing realm of hospitality, hotels are constantly searching for inventive approaches to not only draw in but also to improve their experiences and stimulate revenue expansion. An essential element in attaining these goals is the efficient handling of guest data. Nevertheless, hotel owners frequently have difficulties in obtaining and utilizing top-notch guest information […]
Disintermediating bookings remains one of the main challenges for hoteliers in the current hotel industry scenario. This is why building a solid guest database that drives direct bookings and fosters guest loyalty is essential. However, traditional traveller data collection methods are often insufficient, leaving hotel groups struggling with fragmented information and missed opportunities to deliver […]
Digital technology has radically changed the hotel industry. Although trends certainly come and go, one tool that remains essential for building long-lasting relationships with your customers is the newsletter. Google’s announcement that third-party cookies will disappear has put the focus back on the direct collection of data (first-party data) and its consequent use when producing […]
It is now possible to compare and analyse the results of satisfaction surveys of hotels within the same chain.
Jimmy Pons is one of Spain’s tourism industry’s leading applied innovation experts.
Fermín Carmona has more than 20 years of experience in the tourism sector and is now CEO and co-founder of Hotelverse, a technology company that aims to revolutionise the hotel room booking process and improve guests’ digital experience.
