Unify CRM Email Marketing, WhatsApp Automation & AI Concierge, and your Marketing Cloud Captive Portal into one connected guest journey.
Marketing department
It ensures that every guest interaction, across email, WhatsApp, and WiFi, contributes to a unified and continuously enriched guest profile. More than just multichannel communication, Guestmaker guarantees the use of reliable, high-quality guest data captured and verified in real time.
Guestmaker seamlessly integrates with Property Management Systems (PMS), booking engines, and core hotel systems, enriching guest profiles with essential reservation, stay, and behavioral data.
The result is a robust, centralized guest database that powers both automated journeys and real-time conversations across all channels.
This powerful combination enables hotel groups not only to collect actionable data but also to activate it through personalized marketing, intelligent automation, guest loyalty strategies, and increased repeat direct bookings.
Guestmaker stands out in the hospitality industry by transforming guest engagement at scale, eliminating data silos and manual processes, and ensuring GDPR-compliant data management from the very first interaction.
A unified integration and data foundation designed for hotel group marketing at scale.
At the core of Guestmaker is a powerful integration layer, natively connected to dozens of Property Management Systems, booking engines, guest apps, chatbots, and online reputation tools. This layer operates across all Guestmaker products, ensuring consistent and reliable data flow throughout the platform.
Guestmaker is built around data quality, not just data volume. Every email address and mobile phone number, whether captured through the captive portal or received from external systems, is verified in real time before being stored or activated. This verification layer protects hotel brands and domains by minimizing bounce rates, reducing spam complaints, and ensuring that marketing and messaging channels operate on trusted, high-quality contact data.
Key guest information is synchronized directly from authoritative sources such as the PMS and booking engine. Reservation status, stay details, and guest identity are continuously updated at the correct moments of the guest journey, ensuring accuracy and consistency across all channels.
Not all data exists at the same time. Guestmaker includes background automations and scheduled processes that collect and update guest information when it becomes available, such as total spend or consumption data after checkout, keeping profiles complete and reliable.
Move beyond one-off campaigns. Activate automated lifecycle journeys powered by verified data and historical reservations to drive repeat direct bookings, loyalty enrollment, and long-term guest value across all properties.
Handle guest communication at scale without losing control. Automate high-impact WhatsApp touchpoints while AI assists guests instantly, reducing operational load and improving satisfaction before, during, and after the stay.
Turn every WiFi connection into a trusted data entry point. Capture, verify, and enrich guest profiles in real time, feeding CRM and WhatsApp journeys with clean, compliant, and actionable data from the first interaction.
GuestMaker
Thanks to the seamless integration of our Wi-Fi with the CRM, we have finally eliminated manual data collection, saving time for our staff and improving data quality by 99%.
Aitana Ferrando CRM Manager - Port Hotels
GuestMaker
With Hotelinking’s solution, we have reduced our OTA commissions by driving more direct bookings through personalized offers sent to verified guests.
Fabián Rachim Head of On-line Marketing - BLUESEA
GuestMaker is Hotelinking’s suite that centralises a hotel group’s entire guest relationship on a single platform. It brings together CRM and email marketing, WhatsApp automation, an AI concierge and a WiFi captive portal, connecting data from all those channels into one guest profile verified in real time. Instead of managing disconnected tools, hotel groups activate personalised campaigns and conversations on reliable, GDPR-compliant data across the whole guest journey: before, during and after the stay.
GuestMaker has a native integration layer connected to dozens of PMSs (such as Oracle, Mews and Sihot), booking engines, guest apps, chatbots and online reputation tools. This layer operates across every module, ensuring a consistent data flow throughout the platform. You can see the full list on our Integrations & Partners page.
Every email address and mobile number is verified in real time before being stored or activated, whether captured through the captive portal or coming from an external system. This verification lowers bounce rates, reduces spam complaints and protects the brand’s domain reputation, keeping email marketing deliverability high.
Yes. GuestMaker is built specifically for the complexity of multi-property, multi-brand hotel groups. It centralises data from every hotel into a single database with no silos, keeps consistency across every touchpoint, and scales as the group grows, enabling guest relationship strategies at scale.
Yes. GuestMaker ensures GDPR-compliant data management from the first interaction. Data is captured with consent, verified, and managed in line with European data protection regulations, removing the manual processes that often create compliance risks.
Yes. GuestMaker lets you move beyond one-off campaigns and trigger automations based on the guest lifecycle, powered by verified data and booking history. This drives direct bookings from repeat guests, increases loyalty and maximises customer value across all hotels in the group, before, during and after the stay.
AI at Hotelinking solves specific tasks; it isn’t a decorative layer.
In GuestMaker, for example, an AI concierge instantly answers guest queries over WhatsApp throughout the stay and automates key touchpoints, reducing the team’s workload without losing personalisation.
In WiFiBot, AI acts as the network’s “level zero”: it proactively detects issues and autonomously resolves problems such as access points or switches going down before they affect the guest, escalating to an engineer only when needed.
In DeskForce, it automates the scanning and validation of ID documents from any country during check-in, speeding up registration and reducing errors. In every case, AI runs on data verified in real time, so each automation operates on reliable information.
